1. Enhance Your Website's Event Visibility
Your event should be one of the first things visitors see on your homepage. Use vibrant images and compelling copy, including the event's date, location, and key attractions.
Embed a straightforward registration button using tools like Eventbrite, which can also manage ticket sales and track attendance progress.
2. Optimize Social Media Usage
Develop a unique hashtag for your event to streamline discussions and heighten visib…
In the ever-evolving business world, digital marketing has become an essential component of an organization. As more people continue to rely on the internet for their daily needs, businesses have recognized the importance of reaching customers online. But how exactly does digital marketing work, and why is it so crucial? In this blog post, we'll delve into the inner workings of digital marketing and explore its significance for businesses of all sizes.
Di…
Digital marketing can certainly help save a struggling business, but it's not a guaranteed solution. Digital marketing can help companies to:
However, the success of digital marketing depends on many factors, such as
Digital marketing and traditional marketing have their unique strengths and advantages. While digital marketing has become increasingly popular in recent years, it does not necessarily mean it can entirely replace traditional marketing.
Traditional marketing methods, such as
still have a place in specific industries and markets. For example, a local restaurant may find distributing flyers and running print ads effective ways to reach their t…
To discover your market, start by researching your customers and non-customers. Why did y…
The short answer to this question is I don’t know because I never went through one. Doing some research on the Internet, it looks like they are best suited for individuals who are brand new to digital marketing and need to ramp up their skillset quickly.
That doesn’t mean I don’t have an opinion on them.
First, there is the cost.
The courses range from $2,500 to $16,000.
Second, there is the time.
Most of these courses are still onli…
You are in charge of your organization’s gala, silent auction, or other revenue-raising events. As you know, you can’t do things the same way they have been executed for the last 20 years. Attendees want a sense of freshness and safety. So they will most likely welcome any changes you have in mind.
However, it is essential to remember (especially if you are new to fundraising) that people give and attend nonprofit events for three reasons:
There are many agencies in business today, and they may all look the same to you. Worse yet, many market their services via price alone, which is excellent if you are under pressure to bring the budget in at or under the plan.
However, before going down the price-only continuum, please consider the following questions:
Today is Halloween, and in honor of this holiday, I think it makes sense to focus on the top five things office workers across America fear the most when it comes to all things technology.
Good Wi-Fi is the lifeblood of any organization. Suppose the Wi-Fi is up and down, slows down during certain times, or even goes entirely down regularly. In that case, it is time to evaluate the problem in more detail and develop a reasonable solution.
If your Wi-Fi is spotty or …
By De-de Mulligan
Small Business Saturday is always the two days following Thanksgiving.
Supporting small businesses in the wake of big box and online competition was the original mission – and it has had great success – 112 million shoppers spent $15 billion -- last year alone!
However, in light of COVID-19, the focus has changed. November 28 is your opportunity to help small businesses survive.
Here is a timeline every organization, small or large, can use to attract cli…
But what does this saying mean? How can we use this phrase to propel good things in our businesses? Lastly, is there anything to this saying that indeed resembles “luck”?
The “Luck of the Irish” was coined in the U.S. during the Gold Rush Days of 1848-52 when many Irishmen migrated from the east to the west looking for gold. Generally, the Irish were treated poorly during this time by other miners, so when the former found gold, the latter attributed their find to dumb luck instead of…
I have to be brutally honest – I don’t get the appeal of Snapchat. But then again, I don’t belong in the generations they serve, primarily 18-32-year-olds (Gen Y) and 13-17-year-olds (Gen Z). However, after downloading the app and spending some serious time with it last weekend, I am starting to understand its appeal– especially for those trying to target the before mentioned generations in a new and exciting way.
Let’s take a closer look at what Snapchat offers and how bran…
I recently finished an article from Harvard Business Review that brought up an exciting premise; At the same time, many leaders talk a good game about digital changes within their company; the fundamental ability to embrace it is lacking.
Case in point: many companies are creating a new position called a Chief Digital Officer. However, they are not giving that person a budget or clear initiative about what they want from them. And we all know without a budget, the use of technology to cha…
Online marketing can be difficult, demanding, and very stressful at times.
If you recently reopened your business and are searching for the right marketing tactics, consider the seven tactics below that might give you some clarity.
If you have Google Analytics installed on your website and have never looked at the reporting function, today is a perfect time to make that happen. Every social media …
You and your team (agency, interns, and employees) spent the last year growing your fan base, increasing engagement, and driving brand awareness. While the efforts went well, in the end, you have a nagging feeling that you forgot something. It most likely was that dreaded three-letter acronym: ROI.
In a nutshell, Return on Investment (ROI) is a measurement of whether the investment paid off. Here is a simple example: Your organization invested $50,000 on digital marketing. If the compan…
By Kristin Shawd
Social media, social monitoring, social listening. Ever feel like digital marketing terms that you hear bandied about, though familiar, are just outside your ability to thoroughly define them, not to mention use them in a useful manner for your business?
While most small to medium-size business owners have a firm grasp on what social media is and at least a vague idea on ways to use it to market their business. Many remain unclear about social monitoring and social lis…
It’s relatively easy for businesses to come to this conclusion; it’s when they consider the next questions that confusion and frustration can arise:
These are common qu…
Marketing is an essential element of business success. Whether your business is small or medium in size, you must get the word out about who you are and what you do. As the U.S Small Business Administration (SBA) says, “marketing typically drives revenue rather than the reverse in most successful businesses.”
But how much should you be spending on marketing endeavors and how should this budget be allocated? There are many ways to go about this, which may explain why the range that co…
Digital Marketing is ever-changing. Any business that believes they have conquered digital marketing strategies may soon learn they are behind the trends. And while being trendy may not be your business goal, keeping ahead of your competition certainly is.
Following are 5 Digital Marketing Trends for 2019 that you’ll want to add to your strategy to stay ahead of your competitors.
If your current approach to social media is as a o…
Wait. Don’t click away. I know what you’re thinking. You don’t need someone to put you in a highchair to tell you what it is. Give me your ear for just a moment and allow me to explain.
Yes, we all know in general terms what a website is; however, due to rapidly changing technologies and end-user preferences, many don’t know what an active site is in today’s competitive business environment.
In part one of this series, we demonstrated the importance of doing a deep-dive…
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