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Blog posts : "digital marketing"

Workplace Halloween Horror Stories and How to Deal with Them

Today is Halloween, and in honor of this holiday, I think it makes sense to focus on the top five things office workers across America fear the most when it comes to all things technology.

Ghostly Bad Wi-Fi

Good Wi-Fi is the lifeblood of an…

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Every Organization Can Learn from Small Business Saturday

By De-de Mulligan

Small Business Saturday is always the two days following Thanksgiving.  

Supporting small businesses in the wake of big box and online competition was the original mission – and it has had great success – 112 million shop…

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Is the “Luck of the Irish” With Your Business Today?

But what does this saying mean? How can we use this phrase to propel good things in our businesses? Lastly, is there anything to this saying that indeed resembles “luck”?

The “Luck of the Irish” was coined in the U.S. during the Gold Rush …

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Believe it or Not, Snapchat Might Have a Place in Your Digital Strategy

 

I have to be brutally honest – I don’t get the appeal of Snapchat. But then again, I don’t belong in the generations they serve, primarily 18-32-year-olds (Gen Y) and 13-17-year-olds (Gen Z). However, after downloading the app and spending …

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Stop Resisting Digital Advancements in Your Workplace

I recently finished an article from Harvard Business Review that brought up an exciting premise; At the same time, many leaders talk a good game about digital changes within their company; the fundamental ability to embrace it is lacking.

Case…

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7 Super Suggestions for Being a Better Digital Marketer

 

Online marketing can be difficult, demanding, and very stressful at times.

If you recently reopened your business and are searching for the right marketing tactics, consider the seven tactics below that might give you some clarity.

 

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Measure Your Digital Marketing ROI with These Four Tips

You and your team (agency, interns, and employees) spent the last year growing your fan base, increasing engagement, and driving brand awareness.  While the efforts went well, in the end, you have a nagging feeling that you forgot something. It m…

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How Social Listening Can Boost Your Marketing Strategy

Social Listening for your business (image), Mulligan Management Group

By Kristin Shawd

Social media, social monitoring, social listening. Ever feel like digital marketing terms that you hear bandied about, though familiar, are just outside your ability to thoroughly define them, not to mention use them in a usef…

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Facebook: Why Marketers Can’t Afford to Ignore It

It’s relatively easy for businesses to come to this conclusion; it’s when they consider the next questions that confusion and frustration can arise:

  • What platforms make sense for marketing your business?
  • How can your business best uti…

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How to Create a Budget for Content Marketing

Marketing is an essential element of business success. Whether your business is small or medium in size, you must get the word out about who you are and what you do. As the U.S Small Business Administration (SBA) says, “marketing typically drives…

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Top 5 Digital Marketing Trends of 2019 To Implement Now

Digital Marketing is ever-changing. Any business that believes they have conquered digital marketing strategies may soon learn they are behind the trends. And while being trendy may not be your business goal, keeping ahead of your competition cer…

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Part 3: What is a Website?

what is a website, website development Mulligan Management Group Hudson Ohio

 

Wait. Don’t click away. I know what you’re thinking. You don’t need someone to put you in a highchair to tell you what it is. Give me your ear for just a moment and allow me to explain.

Yes, we all know in general terms what a webs…

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Using Hashtags Effectively for Your Digital Marketing

 

 

 

As a business owner, you spend a lot of time and money on digital marketing. You post on Facebook, Twitter, Pinterest, and Instagram There's so much of your content out there that you want to be found, you need it to be found. …

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13 Blog Posts