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Blog posts : "digital marketing"

Making the Most of Your Next Fundraising Event [Live, Virtual, or Hybrid]

You are in charge of your organization’s gala, silent auction, or other revenue-raising events. As you know, you can’t do things the same way they have been executed for the last 20 years. Attendees want a sense of freshness and safety. So they will most likely welcome any changes you have in mind.

However, it is essential to remember (especially if you are new to fundraising) that people give and attend nonprofit events for three reasons:

  1. They believe in the mission of the orga…

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Are All Digital Marketing Agencies the Same?

There are many agencies in business today, and they may all look the same to you. Worse yet, many market their services via price alone, which is excellent if you are under pressure to bring the budget in at or under the plan.

However, before going down the price-only continuum, please consider the following questions:

  1. How long has this organization been in business? 
    This statement goes directly to experience and will help you with peace of mind; We are celebrating our 20th ye…

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Workplace Halloween Horror Stories and How to Deal with Them

Today is Halloween, and in honor of this holiday, I think it makes sense to focus on the top five things office workers across America fear the most when it comes to all things technology.

Ghostly Bad Wi-Fi

Good Wi-Fi is the lifeblood of any organization. Suppose the Wi-Fi is up and down, slows down during certain times, or even goes entirely down regularly. In that case, it is time to evaluate the problem in more detail and develop a reasonable solution.

If your Wi-Fi is spotty or …

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Every Organization Can Learn from Small Business Saturday

By De-de Mulligan

Small Business Saturday is always the two days following Thanksgiving.  

Supporting small businesses in the wake of big box and online competition was the original mission – and it has had great success – 112 million shoppers spent $15 billion -- last year alone!

However, in light of COVID-19, the focus has changed. November 28 is your opportunity to help small businesses survive.

Here is a timeline every organization, small or large, can use to attract cli…

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Is the “Luck of the Irish” With Your Business Today?

But what does this saying mean? How can we use this phrase to propel good things in our businesses? Lastly, is there anything to this saying that indeed resembles “luck”?

The “Luck of the Irish” was coined in the U.S. during the Gold Rush Days of 1848-52 when many Irishmen migrated from the east to the west looking for gold. Generally, the Irish were treated poorly during this time by other miners, so when the former found gold, the latter attributed their find to dumb luck instead of…

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Believe it or Not, Snapchat Might Have a Place in Your Digital Strategy

 

I have to be brutally honest – I don’t get the appeal of Snapchat. But then again, I don’t belong in the generations they serve, primarily 18-32-year-olds (Gen Y) and 13-17-year-olds (Gen Z). However, after downloading the app and spending some serious time with it last weekend, I am starting to understand its appeal– especially for those trying to target the before mentioned generations in a new and exciting way.

Let’s take a closer look at what Snapchat offers and how bran…

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Stop Resisting Digital Advancements in Your Workplace

I recently finished an article from Harvard Business Review that brought up an exciting premise; At the same time, many leaders talk a good game about digital changes within their company; the fundamental ability to embrace it is lacking.

Case in point: many companies are creating a new position called a Chief Digital Officer. However, they are not giving that person a budget or clear initiative about what they want from them. And we all know without a budget, the use of technology to cha…

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7 Super Suggestions for Being a Better Digital Marketer

 

Online marketing can be difficult, demanding, and very stressful at times.

If you recently reopened your business and are searching for the right marketing tactics, consider the seven tactics below that might give you some clarity.

 

Seven Guiding Digital Ideas

 

 Review Last Quarter’s Metrics
 

If you have Google Analytics installed on your website and have never looked at the reporting function, today is a perfect time to make that happen. Every social media …

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Measure Your Digital Marketing ROI with These Four Tips

You and your team (agency, interns, and employees) spent the last year growing your fan base, increasing engagement, and driving brand awareness.  While the efforts went well, in the end, you have a nagging feeling that you forgot something. It most likely was that dreaded three-letter acronym: ROI.

In a nutshell, Return on Investment (ROI) is a measurement of whether the investment paid off. Here is a simple example: Your organization invested $50,000 on digital marketing. If the compan…

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How Social Listening Can Boost Your Marketing Strategy

Social Listening for your business (image), Mulligan Management Group

By Kristin Shawd

Social media, social monitoring, social listening. Ever feel like digital marketing terms that you hear bandied about, though familiar, are just outside your ability to thoroughly define them, not to mention use them in a useful manner for your business?

While most small to medium-size business owners have a firm grasp on what social media is and at least a vague idea on ways to use it to market their business. Many remain unclear about social monitoring and social lis…

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Facebook: Why Marketers Can’t Afford to Ignore It

It’s relatively easy for businesses to come to this conclusion; it’s when they consider the next questions that confusion and frustration can arise:

  • What platforms make sense for marketing your business?
  • How can your business best utilize these platforms?
  • What are the pros and cons of one platform over another?
  • Should your business be on Facebook, Instagram, Twitter, and LinkedIn?
  • What about Pinterest or Snapchat?
  • What should your expectations be?

These are common qu…

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How to Create a Budget for Content Marketing

Marketing is an essential element of business success. Whether your business is small or medium in size, you must get the word out about who you are and what you do. As the U.S Small Business Administration (SBA) says, “marketing typically drives revenue rather than the reverse in most successful businesses.”

But how much should you be spending on marketing endeavors and how should this budget be allocated? There are many ways to go about this, which may explain why the range that co…

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Top 5 Digital Marketing Trends of 2019 To Implement Now

Digital Marketing is ever-changing. Any business that believes they have conquered digital marketing strategies may soon learn they are behind the trends. And while being trendy may not be your business goal, keeping ahead of your competition certainly is.

Following are 5 Digital Marketing Trends for 2019 that you’ll want to add to your strategy to stay ahead of your competitors.

1)     Conversational Approach to Social Media

If your current approach to social media is as a o…

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Part 3: What is a Website?

what is a website, website development Mulligan Management Group Hudson Ohio

 

Wait. Don’t click away. I know what you’re thinking. You don’t need someone to put you in a highchair to tell you what it is. Give me your ear for just a moment and allow me to explain.

Yes, we all know in general terms what a website is; however, due to rapidly changing technologies and end-user preferences, many don’t know what an active site is in today’s competitive business environment.

In part one of this series, we demonstrated the importance of doing a deep-dive…

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Using Hashtags Effectively for Your Digital Marketing

 

 

 

As a business owner, you spend a lot of time and money on digital marketing. You post on Facebook, Twitter, Pinterest, and Instagram There's so much of your content out there that you want to be found, you need it to be found. The time and money need to be worth it, but how do you make that happen? By using hashtags.

 

Hashtags, when used effectively, are the best organic way to make your content found. There aren't a lot of rules surrounding them, but there …

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15 Blog Posts