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Blog posts : "target marketing"

6 Most Common Marketing Mistakes

mistakes, marketing mistakes, mulligan management group

By De-de Mulligan

You have your budget set and allocations identified. You are ready to get after digital marketing. However, without proper planning and measurement of your efforts, much of your dollars and actions may be wasted.

Here are the six common marketing faux pas made by organizations and what to do about them.


Mistake #1: You Don’t Have Your Target Demographics Nailed Down

You must know the demographics of the decision-makers you are trying to attract. Here are…

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