Baby Boomers, individuals born between 1946 and 1964, are now reaching their golden years. With 10,000 of them coming to the age of 65 every day, it made me wonder what makes this niche unique in their aging approach.
Boomer Buying Power
Baby Boomer purchasing statistics are impressive as compared to other demographic segments. They -
- Spend 75% more on vacations
- Buy 60% of all packaged goods
- Purchase 50% of all new cars
- Possess 50% of all Ma…