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Blog posts : "social media conslutant"

How to Win Digital Marketing Dollars from Your Skeptical CEO

By De-de Mulligan

Base Your Budget Loosely on ROI

In my experience, most CEOs are leery of marketing. They see it as a necessary evil – nothing more, nothing less. Many don’t budget more than 5% of their revenue for it and only do so to thwart off the competition.

 

In my opinion, marketing should have a seat at the CEOs table -- while it can seem like a soft item, (versus production costs, salaries, and the like), without marketing, there’s no awareness of your company, no …

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