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Blog posts : "branding"

Twelve Secrets to Building Your Brand Name in a Digital World

 

  1. Discover your brand promise
  2. What is your message's emotional appeal?
  3. Position your brand
  4.  Develop a signature
  5. Define your market
  6. Create a message 
  7. Be consistent
  8. Tie your brand to events
  9. Measure your marketing result
  10. What target market do you serve?
  11. Are these markets distinct?
  12. Is there a cross-over potential between the products?

 

Discover your Brand Promise!

To discover your market, start by researching your customers and non-customers. Why did y…

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