- Discover your brand promise
- What is your message's emotional appeal?
- Position your brand
- Develop a signature
- Define your market
- Create a message
- Be consistent
- Tie your brand to events
- Measure your marketing result
- What target market do you serve?
- Are these markets distinct?
- Is there a cross-over potential between the products?
Discover your Brand Promise!
To discover your market, start by researching your customers and non-customers. Why did y…