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Blog posts : "Digital Marketing Branding"

Twelve Secrets to Building Your Brand Name in a Digital World


  1. Discover your brand promise
  2. What is your message's emotional appeal?
  3. Position your brand
  4.  Develop a signature
  5. Define your market
  6. Create a message 
  7. Be consistent
  8. Tie your brand to events
  9. Measure your marketing result
  10. What target market do you serve?
  11. Are these markets distinct?
  12. Is there a cross-over potential between the products?


Discover your Brand Promise!

To discover your market, start by researching your customers and non-customers. Why did y…

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Learn to Leverage Live Video Streaming

Facebook, Instagram, and Twitter have joined the live streaming bandwagon. Why? Because users want it. Learn about why what and who of live streaming and how your company can integrate these tools into your social media strategy.


Why Video Streaming?

  • Cisco predicts that 90% of all Internet traffic will be in video format by the year 2019.
  • Facebook reported that in 2015:
    • They hosted 8 billion videos
    • Video posted per user went up 95% in the US
    • Over one mil…

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2 Blog Posts