By Kristin Shawd
Social media, social monitoring, social listening. Ever feel like digital marketing terms that you hear bandied about, though familiar, are just outside your ability to thoroughly define them, not to mention use them in a useful manner for your business?
While most small to medium-size business owners have a firm grasp on what social media is and at least a vague idea on ways to use it to market their business. Many remain unclear about social monitoring and social lis…
It’s relatively easy for businesses to come to this conclusion; it’s when they consider the next questions that confusion and frustration can arise:
These are common qu…
As discussed in Part 1 of the first question to ask and answer yourself in order to have an effective website is why. Once you have a concrete idea about why you want a website, now it is time to begin thinking about who your website is really targeting.
The way your website is presented to an audience is crucial. If your website visitor cannot find what they are looking for specifically or be able to navigate to (i.e. click a link) to get to what they are seeking immediat…
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