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Blog posts : "digital marketing training"

Every Organization Can Learn from Small Business Saturday

By De-de Mulligan

Small Business Saturday is always the two days following Thanksgiving.  

Supporting small businesses in the wake of big box and online competition was the original mission – and it has had great success – 112 million shoppers spent $15 billion -- last year alone!

However, in light of COVID-19, the focus has changed. November 28 is your opportunity to help small businesses survive.

Here is a timeline every organization, small or large, can use to attract cli…

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4 Training Methods that are Producing Real Results

Training has become a real problem during COVID-19. While still necessary, how can it be delivered remotely?

The use of technology can deliver teachings and enforce the message. Despite the constant use of webinars and Zoom meetings this year, training your staff on specific topics for a limited amount of time does yield tremendous benefits.


Four Approaches Making a Difference


  1. Virtual Training

This collaborative method allows participants to connect, from anywhe…

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Is the “Luck of the Irish” With Your Business Today?

But what does this saying mean? How can we use this phrase to propel good things in our businesses? Lastly, is there anything to this saying that indeed resembles “luck”?

The “Luck of the Irish” was coined in the U.S. during the Gold Rush Days of 1848-52 when many Irishmen migrated from the east to the west looking for gold. Generally, the Irish were treated poorly during this time by other miners, so when the former found gold, the latter attributed their find to dumb luck instead of…

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Should You Outsource Your Digital Marketing Training?

In our business, we typically deal with prospects who have one, stretched individual who is responsible for all the digital initiatives from social postings to email campaigns. And usually, that person knows one aspect of digital very well, often leaving other channels in a constant state of cobwebs.

If you run a fast-paced, small-to-medium sized business, you and your staff don't have the time to train employees on all aspects of the ever-changing digital landscape.

But the ultimate q…

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4 Blog Posts