The landscape of event sponsorships has undergone significant changes, making the pursuit of sponsors a more nuanced and strategic endeavor for event planners. Gone are the days when potential sponsors eagerly awaited opportunities, ready to invest substantial sums in exchange for a moment in the spotlight. Today's event planners face a more complex scenario, marked by tighter budgets and evolving expectations. To navigate this terrain effectively, adopting a sponsor-centric approach is esse…
Meetings, conventions, and trade shows consistently rank as effective undertakings to engage with customers, prospects, and other employees.
Even so, increased competition, the higher number of no-shows, lackluster speakers, and not delivering to sponsors or stakeholders' expectations are the challenges planners face today in getting people to their events. Many of these problems stem from an outdated invitation and RSVP process.
If you feel like getting individuals to RSVP is a signif…
If you are a meeting planner, you know that the thought of introducing new or different technology into your meeting environment might be a scary one for a variety of reasons. But the truth of the matter is event technology has tangible benefits, according to research conducted at Frost & Sullivan.
When 14,000 industry participants were polled, they felt that event technology can:
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