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Blog posts : "social listening"

How Social Listening Can Boost Your Marketing Strategy

Social Listening for your business (image), Mulligan Management Group

By Kristin Shawd

Social media, social monitoring, social listening. Ever feel like digital marketing terms that you hear bandied about, though familiar, are just outside your ability to thoroughly define them, not to mention use them in a useful manner for your business?

While most small to medium-size business owners have a firm grasp on what social media is and at least a vague idea on ways to use it to market their business. Many remain unclear about social monitoring and social lis…

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