By Kristin Shawd
Social media, social monitoring, social listening. Ever feel like digital marketing terms that you hear bandied about, though familiar, are just outside your ability to thoroughly define them, not to mention use them in a useful manner for your business?
While most small to medium-size business owners have a firm grasp on what social media is and at least a vague idea on ways to use it to market their business. Many remain unclear about social monitoring and social lis…