Every client I have ever worked with hopes to land on page one for specific keywords.
That is my dream, too.
But here's the reality -- In the SEO world, you are only going to rank for short-term keywords (one-two words) if you have high domain authority (greater than 60) AND are willing to spend much money for blogging, case studies, and PPC.
Here lies the conundrum - most small business owners don't have high DA or large marketing budgets.
So what ar…