It isn’t a secret that Google values backlinks. They want lots of them, but as with everything else Google does, there are rules. Dos and don’ts of the industry.
The number and quality of backlinks that lead to your site can ultimately affect your organic search rankings. However, if you undertake the practices listed below, don’t expect your phone to ring off the hook in days or weeks following the implementation. This strategy takes time.
Every client I have ever worked with hopes to land on page one for specific keywords.
That is my dream, too.
But here's the reality -- In the SEO world, you are only going to rank for short-term keywords (one-two words) if you have high domain authority (greater than 60) AND are willing to spend much money for blogging, case studies, and PPC.
Here lies the conundrum - most small business owners don't have high DA or large marketing budgets.
So what ar…
As the saying goes, "there are many ways to skin a cat," which appropriately applies to backlinks. Depending on who you listen to and how much effort you want to put into boosting your website's domain authority, backlinks are certainly a way to achieve this objective. Before I go on any further, I'd like to clarify I'm speaking about whitehat SEO methodology, which to me, is the only way to build an effective, long-lasting SEO s…
About every quarter, Google changes its core search algorithm in an attempt to deliver better results to the searcher. These significant changes occurred in March, June, and September this year, so you should expect one more in December.
While Google doesn't divulge what they changed, they do give away some breadcrumbs for you and your team to follow. For example, they have said the update in June was more impactful on SEO…
By De-de Mulligan
As a small business leader, myself, sometimes I wonder if it makes any sense to invest time in local search tactics. After all, can the best optimization plan lead to more website traffic, more leads, and more local pull?
The short answer is, heck, yes!
The long answer is it requires a plan, a chunk of time, and the willingness to keep up to date on changes Google, Bing, and Yahoo may make wheneve…
It is the way your company comes up on Google, Bing, or Yahoo when a user completes a search. With voice searches becoming all the rage, it’s the way, Siri, Alexa and Google Home identify you over the competition.
Most businesses want to rank organically with their search terms, without paying for ads to do so.
According to recent research:
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