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Blog posts : "social media"

5 Super Ways to Get Attendees Revved Up About Your Big Event

Your convention, trade show, or gala is several months from now. However, much to your disappointment, registration, exhibitor and sponsor signups are lackluster. Bombarding potential attendees with an email blast every other week isn't working. There must be a better way.

Most experienced organizers will tell you it's about telling your event's story through multiple channels. First, building up to why, then capturing great moments that can be archived and told again, is vital when pitch…

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Successfully Marketing to the Five Generation Workforce

 

For the first time in history, we have five generations in the U.S. labor force. This is due to greater life expectancy, increased divorce rate, more women in the workplace, and individuals forgoing college and going straight to a vocation right out of high school.

This can be a challenge for marketing professionals whose mission is to communicate the right message to the right audience at the right time. So here is a snapshot of what you should know about each generation and strate…

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Making the Most of Your Next Fundraising Event [Live, Virtual, or Hybrid]

You are in charge of your organization’s gala, silent auction, or other revenue-raising events. As you know, you can’t do things the same way they have been executed for the last 20 years. Attendees want a sense of freshness and safety. So they will most likely welcome any changes you have in mind.

However, it is essential to remember (especially if you are new to fundraising) that people give and attend nonprofit events for three reasons:

  1. They believe in the mission of the orga…

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10 Key Ways to Keep Identity Theft at Bay

Cyber thieves have become slicker and smarter about accessing your personal information.

Let’s define identify theft, the different theft types, and the ten ways to prevent it from happening in the first place.

What is Identity Theft?

Identify theft is a crime where a thief steals your personal information to impersonate you. The thief will do things like apply for a credit card, take your tax return or obtain medical services.

How is this Theft Detrimental?

Left unreported …

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5 Flatout Facts about Social Media that Can’t Be Contested

by De-de Mulligan

by De-de Mulligan

 

Social Media Facts:

  1. Boosts your company in meaningful ways
  2. Promotes your organization’s brand
  3. Extends the life of your message
  4. Builds excitement through clever messaging and humor
  5. It is less costly than traditional marketing methods

Social media is not to be ignored or used infrequently. Embrace it or be obsolete.

Social Media Boosts Your Company

Your organization may potentially touch five generations, depending on y…

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How to Conduct a Valuable Social Media Audit

social media audit by Mulligan Management Group a digital marketing agency in Hudson Ohio

 

by De-de Mulligan

Whether you’ve had social media accounts for ten days or ten years, at some point, you should conduct an audit. While this sounds formal and auspicious, it doesn’t have to be so.

Most industry gurus recommend an audit once a quarter. I know that might be a bit much or an expensive proposition for many businesses. However, without a proper review, you can’t complete course corrections on your messaging.

Here are the twelve things we have found useful whe…

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2019 Social Media Predictions -- Mark or Miss?

social media trends, social media, Mulligan Management Group 2019 Social Media Trends

 

By De-de Mulligan

In December or January of every year, various organizations and bloggers make statements about what the next year is going to bring. As we are approaching the third quarter of the year, I thought it would be fun to take a look at those forecasts and how they did.

Please feel free to provide us your feedback about ones I missed or if you have a different view of the world. I’d love to hear from you!

 

Prediction #1: Dark Social is Gaining Traction

How…

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Social Media + AI = A Better User Experience?

What do Facebook, LinkedIn, and Twitter Have Going On? 

 

By De-de Mulligan

In the race to integrate Artificial Intelligence (AI) into every social platform, the intent is for every user to have a personalized experience. It's vital to businesses as they strive to measure the impact social media has on their objectives. These platforms are also using facial recognition to tie everything together.

 

This blog will specifically explore how the big three are using AI and the w…

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Everything You Need to Know About Social Media Influencers

 

By Michael McClafferty

 

An influencer is some who promotes a product, service, or campaign. Celebrity spokespeople were the original influencers. Think Matthew McConaughey with Lincoln. In today's digital world, social media influencers are adding value to businesses everywhere. More than two-thirds of North American retailers include influencers in their marketing strategies. Furthermore, nearly half of US and UK digital marketers dedicate 10% of their communications budget to…

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7 Content Marketing Tips for Growth (Infographic)

By Kristin Shawd

As 2019 approaches its halfway mark, you may be wondering what happened to those marketing resolutions you made back in the dawning days of January. You remember, that morning you scribbled on a napkin over your morning coffee and muffin, "How to improve growth in 2019: start blogging consistently, establish business social media accounts, research new content marketing ideas."

Perhaps you've come across this napkin a time or two in a pile of papers just to lose track of i…

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Sink Your Teeth Into These 5 Social Media Best Practices

By De-de Mulligan 

 

Believe it or not, social media channels are now entering their mature stage. Facebook, LinkedIn, and Twitter are having decade anniversaries this year.

Every day, my team evaluates social media channels that our clients and prospects have in place. We regularly see either under- or overposting, not writing or sharing content relative to their audience, or varying company tones depending on who is writing the post.

As you enter the half-way mark of 2019, pe…

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Should My Business Use Instagram for Marketing?

 

Today’s post takes a look at Instagram, offering helpful statistics, its pros and cons as a platform, and a few best practices to help you decide if it’s a platform your business should consider. (Check out other blog posts where we have considered Facebook for business marketing, plus  Twitter, LinkedInYouTube, and Pinterest.)

Instagram Statistics to Consider

Instagram has 1 billion active users globally, 500 million of which use Instagram daily –  the U.S. figure is…

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Facebook: Why Marketers Can’t Afford to Ignore It

It’s relatively easy for businesses to come to this conclusion; it’s when they consider the next questions that confusion and frustration can arise:

  • What platforms make sense for marketing your business?
  • How can your business best utilize these platforms?
  • What are the pros and cons of one platform over another?
  • Should your business be on Facebook, Instagram, Twitter, and LinkedIn?
  • What about Pinterest or Snapchat?
  • What should your expectations be?

These are common qu…

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Marketing Concepts + Social Media = ROI? Maybe Yes, Maybe No

 

As a self-proclaimed social media consultant and expert, I am always amazed at the misunderstanding of social media in the C-Suite world. These highly intelligent, and might I add highly paid individuals, seem to be looking at social media through one prism equation:

(Time + Money) x Social Media = Increased Sales

While we all want this equation to work, it is as irrelevant as comparing outdoor advertising to a Pinterest bulletin board. Apples to oranges. Typewriters to tablets. …

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3 Essential Elements of a Good Social Media Post

social media, social media marketing, Mulligan Management Group

Have you ever looked at Facebook and wondered why so many people resonate with one post versus another? Why you aren't getting more traffic on Twitter? It may seem to you that one social media post is just like another, but the reality is good posts have that extra “special ingredient” yours may be lacking.


Although there are many books, websites, and blog postings on what a good post entails (and I have read many of them), Guy Kawasaki has come up with some good points that hi…

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15 Blog Posts