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Blog posts : "snapchat"

Believe it or Not, Snapchat Might Have a Place in Your Digital Strategy


I have to be brutally honest – I don’t get the appeal of Snapchat. But then again, I don’t belong in the generations they serve, primarily 18-32-year-olds (Gen Y) and 13-17-year-olds (Gen Z). However, after downloading the app and spending some serious time with it last weekend, I am starting to understand its appeal– especially for those trying to target the before mentioned generations in a new and exciting way.

Let’s take a closer look at what Snapchat offers and how bran…

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