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Blog posts : "ugc"

Everything You Need to Know About Social Media Influencers

 

By Michael McClafferty

 

An influencer is some who promotes a product, service, or campaign. Celebrity spokespeople were the original influencers. Think Matthew McConaughey with Lincoln. In today's digital world, social media influencers are adding value to businesses everywhere. More than two-thirds of North American retailers include influencers in their marketing strategies. Furthermore, nearly half of US and UK digital marketers dedicate 10% of their communications budget to…

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