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Blog posts : "instagram"

Everything You Need to Know About Social Media Influencers

 

By Michael McClafferty

 

An influencer is some who promotes a product, service, or campaign. Celebrity spokespeople were the original influencers. Think Matthew McConaughey with Lincoln. In today's digital world, social media influencers are adding value to businesses everywhere. More than two-thirds of North American retailers include influencers in their marketing strategies. Furthermore, nearly half of US and UK digital marketers dedicate 10% of their communications budget to…

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Should My Business Use Instagram for Marketing?

 

Today’s post takes a look at Instagram, offering helpful statistics, its pros and cons as a platform, and a few best practices to help you decide if it’s a platform your business should consider. (Check out other blog posts where we have considered Facebook for business marketing, plus  Twitter, LinkedInYouTube, and Pinterest.)

Instagram Statistics to Consider

Instagram has 1 billion active users globally, 500 million of which use Instagram daily –  the U.S. figure is…

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2 Blog Posts