As a self-proclaimed social media consultant and expert, I am always amazed at the misunderstanding of social media in the C-Suite world. These highly intelligent, and might I add highly paid individuals, seem to be looking at social media through one prism equation:
(Time + Money) x Social Media = Increased Sales
While we all want this equation to work, it is as irrelevant as comparing outdoor advertising to a Pinterest bulletin board. Apples to oranges. Typewriters to tablets. …
Have you ever gotten writer's block when it comes to social posts? Or have so much content that you aren’t sure what to write first? Or have multiple editors and writers but no plan about who is writing what, when?
You may need a social editorial calendar. Just like a traditional editorial calendar, a social schedule helps to plan out what to post on which dates and months. It gives you and your team a plan of attack.
So w…
Nearly half of your traffic comes from Google searches (yes, that's a real statistic), what makes that statistic even more daunting is that 75% of users never scroll past the first page of search results. If you aren't on the first page, you're irrelevant.
When you go to Google and you enter "Tacos near me", Google runs a customized algorithm that searches the internet for "tacos" in a geographically close location. The idea behind search engine optimization is to make it so that…
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