By De-de Mulligan
Believe it or not, social media channels are now entering their mature stage. Facebook, LinkedIn, and Twitter are having decade anniversaries this year.
Every day, my team evaluates social media channels that our clients and prospects have in place. We regularly see either under- or overposting, not writing or sharing content relative to their audience, or varying company tones depending on who is writing the post.
As you enter the half-way mark of 2019, pe…
How do you go about choosing a digital marketing agency? Do you base your decision on price, value, service, or experience?
During the last few years, a plethora of new "Online Experts" have hit the market, intended to improve your company's search ranking and brand awareness. But with all these choices coupled with the decision criteria above, what organizations are equipped to provide you with the best solution?
Have you ever looked at Facebook and wondered why so many people resonate with one post versus another? Why you aren't getting more traffic on Twitter? It may seem to you that one social media post is just like another, but the reality is good posts have that extra “special ingredient” yours may be lacking.
Although there are many books, websites, and blog postings on what a good post entails (and I have read many of them), Guy Kawasaki has come up with some good points that hi…