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Blog posts : "high quality pages"

What is E-A-T and Why Should You Care? (Hint: Google Cares)

Image of 5-Star Quality Rating, Mulligan Management Group

By Kristin Shawd

Ever come across the acronym E-A-T (or EAT) in a conversation about your business website and thought to yourself, “What is that? I’m not in the food industry, what does this have to do with my business?”

While your business may not be in the food sector, you do...or at least you should...know and care about Google’s Page Quality Rating Guidelines, which center on Google’s E-A-T principle.

So, What Exactly is E-A-T? 

E-A-T is part of Google’s basic fr…

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