By Kristin Shawd
Facebook is the top social media marketing platform for small to medium-size businesses, and likely it’s in your current marketing mix.
The question is, “are you using Facebook effectively?”
Effective use of Facebook is made up of many factors, including:
- Facebook Business Page optimization (below)
- Consistent, helpful posts that serve your user
- Posts that encourage engagement
- Boosting posts or utilizing Facebook Ads to accomplish your busi…