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Successfully Marketing to the Five Generation Workforce


For the first time in history, we have five generations in the U.S. labor force. This is due to greater life expectancy, increased divorce rate, more women in the workplace, and individuals forgoing college and going straight to a vocation right out of high school.

This can be a challenge for marketing professionals whose mission is to communicate the right message to the right audience at the right time. So here is a snapshot of what you should know about each generation and strate…

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