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Blog posts : "blogging"

What is E-A-T and Why Should You Care? (Hint: Google Cares)

Image of 5-Star Quality Rating, Mulligan Management Group

By Kristin Shawd

Ever come across the acronym E-A-T (or EAT) in a conversation about your business website and thought to yourself, “What is that? I’m not in the food industry, what does this have to do with my business?”

While your business may not be in the food sector, you do...or at least you should...know and care about Google’s Page Quality Rating Guidelines, which center on Google’s E-A-T principle.

So, What Exactly is E-A-T? 

E-A-T is part of Google’s basic fr…

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7 Content Marketing Tips for Growth (Infographic)

By Kristin Shawd

As 2019 approaches its halfway mark, you may be wondering what happened to those marketing resolutions you made back in the dawning days of January. You remember, that morning you scribbled on a napkin over your morning coffee and muffin, "How to improve growth in 2019: start blogging consistently, establish business social media accounts, research new content marketing ideas."

Perhaps you've come across this napkin a time or two in a pile of papers just to lose track of i…

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Blogging Remains Key Content Strategy in 2019: 5 Stats to Prove It

We all know the song Video Killed the Radio Star. But is it true? Ask five people, and you’ll likely get five different responses.

A similar question could be asked today about blogs. Has video killed the business blog? Again, ask five people you’re likely to get five different answers. But our response is a resounding NO! 

Blogging remains and will continue to be an essential element in your digital marketing strategy. Let us demonstrate why.

5 Statistics Showing Blogs Continu…

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6 Reasons Small Business Owners Should Be Blogging

 

After being in this industry for a little while, it always amazes me the number of business owners that don't understand the importance and advantages of a company blog. So, I have compiled a short list of reasons why business owners need to take advantage of blogging.

  1. Share what you know! Blogging is a great way to become a thought leader in your industry. You can build your brand name in your market and start to become recognized.
  2. Optimize search engines. Blogging is the eas…

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4 Blog Posts