Digital landscapes are ever-evolving. Google's once widely recognized standard E-A-T (Expertise, Authoritativeness, Trustworthiness) has expanded to E-E-A-T. This new standard now considers Engagement a vital aspect along with Expertise, Authoritativeness, and Trustworthiness.
In this article, we'll break down each element of E-E-A-T and explain how you can optimize your website content to meet this new standard.
E-E-A-T stands for:
1. Engag…
By Kristin Shawd
As 2019 approaches its halfway mark, you may be wondering what happened to those marketing resolutions you made back in the dawning days of January. You remember, that morning you scribbled on a napkin over your morning coffee and muffin, "How to improve growth in 2019: start blogging consistently, establish business social media accounts, research new content marketing ideas."
Perhaps you've come across this napkin a time or two in a pile of papers just to lose track of i…
We all know the song Video Killed the Radio Star. But is it true? Ask five people, and you’ll likely get five different responses.
A similar question could be asked today about blogs. Has video killed the business blog? Again, ask five people you’re likely to get five different answers. But our response is a resounding NO!
Blogging remains and will continue to be an essential element in your digital marketing strategy. Let us demonstrate why.
After being in this industry for a little while, it always amazes me the number of business owners that don't understand the importance and advantages of a company blog. So, I have compiled a short list of reasons why business owners need to take advantage of blogging.