In the ever-evolving business world, digital marketing has become an essential component of an organization. As more people continue to rely on the internet for their daily needs, businesses have recognized the importance of reaching customers online. But how exactly does digital marketing work, and why is it so crucial? In this blog post, we'll delve into the inner workings of digital marketing and explore its significance for businesses of all sizes.
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You have your budget set and allocations identified. You are ready to get after digital marketing. However, without proper planning and measurement of your efforts, much of your dollars and actions may be wasted.
Here are the six common marketing faux pas made by organizations and what to do about them.
You must know the demographics of the decision-makers you are trying to attract. Here are…
By De-de Mulligan
Small Business Saturday is always the two days following Thanksgiving.
Supporting small businesses in the wake of big box and online competition was the original mission – and it has had great success – 112 million shoppers spent $15 billion -- last year alone!
However, in light of COVID-19, the focus has changed. November 28 is your opportunity to help small businesses survive.
Here is a timeline every organization, small or large, can use to attract cli…
By De-de Mulligan
Every client I have ever worked with in my twenty-year entrepreneur history is usually concerned with one thing:
"If I spend money with you, how much business will I yield from that investment?"
The simple answer is...it depends. Depends on what, you might ask. Depends on how your website is designed, if your message is clear, and your call to action is moving.
Here's a simple checklist of the things you have to do to be relevant.
By Kristin Shawd
Has the digital age, with all its data, killed the artistic side of marketing? It’s a valid question as metrics and analytics are increasingly hyped as the sure-fire solution for many of today’s marketing challenges.
If this is true, it suggests that marketers (and thus all business owners) should focus more on data and analytics, even if it comes at the expense of the artistic side of marketing.
Let’s think about that. Do we really believe that science can re…
By De-de Mulligan
In my experience, most CEOs are leery of marketing. They see it as a necessary evil – nothing more, nothing less. Many don’t budget more than 5% of their revenue for it and only do so to thwart off the competition.
In my opinion, marketing should have a seat at the CEOs table -- while it can seem like a soft item, (versus production costs, salaries, and the like), without marketing, there’s no awareness of your company, no …
by De-de Mulligan
When it comes to finalizing your search strategy, our clients often lean on owned channels to pave the lead generation way. However, it has been my experience if you want to move the proverbial search needle a cohesive strategy that encompasses all three is your best bet to drive more individuals to your website, grow your followers, and establish your industry authority.
Learn more about each term, why it’s essential, and …
By Kristin Shawd
As 2019 approaches its halfway mark, you may be wondering what happened to those marketing resolutions you made back in the dawning days of January. You remember, that morning you scribbled on a napkin over your morning coffee and muffin, "How to improve growth in 2019: start blogging consistently, establish business social media accounts, research new content marketing ideas."
Perhaps you've come across this napkin a time or two in a pile of papers just to lose track of i…
Marketing is an essential element of business success. Whether your business is small or medium in size, you must get the word out about who you are and what you do. As the U.S Small Business Administration (SBA) says, “marketing typically drives revenue rather than the reverse in most successful businesses.”
But how much should you be spending on marketing endeavors and how should this budget be allocated? There are many ways to go about this, which may explain why the range that co…
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