Menu
header photo

Mulligan Management Group, LLC

Blog posts : "Content Marketing"

4 Point Checklist to Increase Website Conversions

 

 

By De-de Mulligan

Every client I have ever worked with in my twenty-year entrepreneur history is usually concerned with one thing: 

"If I spend money with you, how much business will I yield from that investment?"

The simple…

Read more

Online Engagement: Both Art and Science [Infographic]

Online Engagement Infographic, Mulligan Management Group

By Kristin Shawd

Has the digital age, with all its data, killed the artistic side of marketing? It’s a valid question as metrics and analytics are increasingly hyped as the sure-fire solution for many of today’s marketing challenges.

If…

Read more

How to Win Digital Marketing Dollars from Your Skeptical CEO

By De-de Mulligan

Base Your Budget Loosely on ROI

In my experience, most CEOs are leery of marketing. They see it as a necessary evil – nothing more, nothing less. Many don’t budget more than 5% of their revenue for it and only do so to thw…

Read more

What is owned, paid, and earned media?

by De-de Mulligan

Digital Marketing Excels With These Three

When it comes to finalizing your search strategy, our clients often lean on owned channels to pave the lead generation way. However, it has been my experience if you want to move t…

Read more

What is E-A-T and Why Should You Care? (Hint: Google Cares)

Image of 5-Star Quality Rating, Mulligan Management Group

By Kristin Shawd

Ever come across the acronym E-A-T (or EAT) in a conversation about your business website and thought to yourself, “What is that? I’m not in the food industry, what does this have to do with my business?”

While your b…

Read more

7 Content Marketing Tips for Growth (Infographic)

By Kristin Shawd

As 2019 approaches its halfway mark, you may be wondering what happened to those marketing resolutions you made back in the dawning days of January. You remember, that morning you scribbled on a napkin over your morning coffee and…

Read more

How to Create a Budget for Content Marketing

Marketing is an essential element of business success. Whether your business is small or medium in size, you must get the word out about who you are and what you do. As the U.S Small Business Administration (SBA) says, “marketing typically drives…

Read more

7 Blog Posts