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Blog posts : "social media audit"

Keep Your Social Media Sites Safe by Following these Three Steps


Social Media represents the perfect storm for bad actors: billions of people on sites often less visible than emails or websites.

Today’s post will focus on a phased process that will not only limit your exposure to social media cyber attacks it will keep your online brand presence and reputation intact.


Step 1: Start with a Social Media Audit

Google your company name.

  • How many social accounts come up?
  • Is your organization active in each one? Regarding inactiv…

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Every Organization Can Learn from Small Business Saturday

By De-de Mulligan

Small Business Saturday is always the two days following Thanksgiving.  

Supporting small businesses in the wake of big box and online competition was the original mission – and it has had great success – 112 million shoppers spent $15 billion -- last year alone!

However, in light of COVID-19, the focus has changed. November 28 is your opportunity to help small businesses survive.

Here is a timeline every organization, small or large, can use to attract cli…

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How to Conduct a Valuable Social Media Audit

social media audit by Mulligan Management Group a digital marketing agency in Hudson Ohio


by De-de Mulligan

Whether you’ve had social media accounts for ten days or ten years, at some point, you should conduct an audit. While this sounds formal and auspicious, it doesn’t have to be so.

Most industry gurus recommend an audit once a quarter. I know that might be a bit much or an expensive proposition for many businesses. However, without a proper review, you can’t complete course corrections on your messaging.

Here are the twelve things we have found useful whe…

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