Facebook, Instagram, Twitter, LinkedIn, YouTube, Pinterest. How should your business view these social media platforms? Should they be embraced as critical components in your marketing mix, or dismissed as a distraction from it?
These are comm…
Our Blogs
5 Reasons Marketing with YouTube Works
YouTube. You probably consume content on it, but have you added it to your business marketing mix? Should you?
To help answer this question, we are taking a close look at YouTube – user statistics, marketing statistics, pros and cons that may …
11 Tips to Drive Your LinkedIn Messages to Decision Makers
Is social media part of your company’s marketing mix? Should it be? How should you decide? Such questions are common as many who have yet to embrace social platforms realize they might be short-changing their marketing efforts.
To help answe…
Twitter: Still Relevant for Business Marketing?
Social media and business – are they a match made in heaven or not worth the effort? While many companies have already recognized the benefits of embracing social platforms in their marketing mix, there remain others that still aren’t so sure.…
Should My Business Use Instagram for Marketing?
Today’s post takes a look at Instagram, offering helpful statistics, its pros and cons as a platform, and a few best practices to help you decide if it’s a platform your business should consider. (We recently looked at the pros and cons…
Facebook: Why Marketers Can’t Afford to Ignore It
It’s relatively easy for businesses to come to this conclusion; it’s when they consider the next questions that confusion and frustration can arise:
- What platforms make sense for marketing your business?
- How can your business best uti…
How to Create a Budget for Content Marketing
Marketing is an essential element of business success. Whether your business is small or medium in size, you must get the word out about who you are and what you do. As the U.S Small Business Administration says, “marketing typically drives reven…
Top 5 Digital Marketing Trends of 2019 To Implement Now
Digital Marketing is ever-changing. Any business that believes they have conquered digital marketing strategies may soon learn they are behind the trends. And while being trendy may not be your business goal, keeping ahead of your competition cer…
Blogging Remains Key Content Strategy in 2019: 5 Stats to Prove It
We all know the song Video Killed the Radio Star. But is it true? Ask five people, and you’ll likely get five different responses.
A similar question could be asked today about blogs. Has video killed the business blog? Again, ask five peopl…
Part 6: How to Develop a Website
After long consideration, or perhaps due to reading parts 1-5 of this blog series, you’ve finally concluded that it is time to establish a web presence for your business or update that website that is not effectively serving your business goals.…
Learn to Leverage Live Video Streaming
Facebook, Instagram, and Twitter have joined the live streaming bandwagon. Why? Because users want it. Learn about why what and who of live streaming and how your company can integrate these tools into your social media strategy.
Why Vid…
Marketing Concepts + Social Media = ROI? Maybe Yes, Maybe No
As a self-proclaimed social media consultant and expert, I am always amazed at the misunderstanding of social media in the C-Suite world. These highly intelligent, and might I add highly paid individuals, seem to be looking at social media …
Part 5: When Should You Update or Develop Your Website?
Website development seems a daunting task, causing many to justify inaction or procrastination. Thoughts such as these are all too common:
- “I have a web presence on the internet with the site I created four years ago; that’s sufficient.”…
6 Tips for Building a Trusted Digital Marketing Agency Relationship
What would you do if your social media manager suddenly quit? What about your if your current agency stopped returning your calls? Would you be able to conduct business? Would you be able to continue producing content without them?
Sometimes, …
7 Social Media Slam Dunks that can Drive more Attendees
Can Social Media help bring new attendees to your conference? If handled right, the answer is a resounding yes!
Perhaps you have dabbled with social in the past and found it to be an ineffective event tool. You may be skeptical, but ther…