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Understanding E-E-A-T: Google's New Standard for Website Content

Digital landscapes are ever-evolving. Google's once widely recognized standard E-A-T (Expertise, Authoritativeness, Trustworthiness) has expanded to E-E-A-T. This new standard now considers Engagement a vital aspect along with Expertise, Authorit…

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Why You Need to Update Your Website Every Few Months

In today’s digital world, having a website has become essential for businesses of all sizes. A well-designed and maintained website can boost your brand image, engage customers, and drive conversions. However, regular updates and maintenance are …

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Demystifying Digital Marketing: How It Works and Why It Matters

In the ever-evolving business world, digital marketing has become an essential component of an organization. As more people continue to rely on the internet for their daily needs, businesses have recognized the importance of reaching customers on…

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Blogging 101: What and Why Blogs are Important

What is a Blog?

 

A blog is an online platform where regularly published written content covers various topics about information that touches that business.

Blogs often feature a chronological arrangement of posts, with the most recen…

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Can Digital Marketing Save Your Business?

Digital marketing can certainly help save a struggling business, but it's not a guaranteed solution. Digital marketing can help companies to:

  • reach new customers,

  • improve brand awareness,

  • increase engagement, and

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Can Digital Marketing Replace Traditional Marketing?

Digital marketing and traditional marketing have their unique strengths and advantages. While digital marketing has become increasingly popular in recent years, it does not necessarily mean it can entirely replace traditional marketing.

Tradit…

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Are Digital Marketing Agencies Worth It?

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The value of a digital marketing agency depends on various factors, including your business goals, budget, and expertise in digital marketing. Here are some factors to consider:

Expertise: A digital marketing agency has professionals in SEO, s…

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Are Digital Marketing Certifications Worth it?

digital marketing certifications Mulligan Management Group De-de Mulligan

Digital marketing certifications can be worth it, but it depends on several factors. Here are some things to consider:

  1. Industry recognition: Some digital marketing certifications are highly recognized and respected. These certifications can…

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Twelve Secrets to Building Your Brand Name in a Digital World

 

  1. Discover your brand promise
  2. What is your message's emotional appeal?
  3. Position your brand
  4.  Develop a signature
  5. Define your market
  6. Create a message 
  7. Be consistent
  8. Tie your brand to events
  9. Measure your marketing result
  10. W…

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Are Digital Marketing Bootcamps Worth it?

 

 

 

The short answer to this question is I don’t know because I never went through one. Doing some research on the Internet, it looks like they are best suited for individuals who are brand new to digital marketing and need to ramp …

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Skills to look for in a Copywriter or Blogger

What skills make up a good writer? Here are some characteristics to look for when researching a high-quality writer. 

Published work

The first step to vetting a writer is reading through their published work.

Generally, a good indicator…

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Give Some Thought to Volunteering

Having Trouble Getting RSVPs? Try This Pain-Free Approach

Meetings, conventions, and trade shows consistently rank as effective undertakings to engage with customers, prospects, and other employees.

Even so, increased competition, the higher number of no-shows, lackluster speakers, and not delivering…

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Event Technology Myths versus Reality

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5 Most Common Misconceptions

 

If you are a meeting planner, you know that the thought of introducing new or different technology into your meeting environment might be a scary one for a variety of reasons. But the truth of the matter is e…

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A Super Effective Hybrid Solution

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Even though the pandemic is moving on, our meeting and event habits have changed. Some have been clamoring for face-to-face meetings to return; some like virtual events' flexibility, speed, and safety.

This leads many organizations to offer hy…

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