Every client I have ever worked with hopes to land on page one for specific keywords.
That is my dream, too.
But here's the reality -- In the SEO world, you are only going to rank for short-term keywords (one-two wo…
Every client I have ever worked with hopes to land on page one for specific keywords.
That is my dream, too.
But here's the reality -- In the SEO world, you are only going to rank for short-term keywords (one-two wo…
As the saying goes, "there are many ways to skin a cat," which appropriately applies to backlinks. Depending on who you listen to and how much effort you want to put into boosting your we…
Many of you probably have a website. Some of you put it up years ago and haven't touch it since. Some of you revamped it two years ago and feel you are good to go.
However, in today's fast-paced, digital world, we …
About every quarter, Google changes its core search algorithm in an attempt to deliver better results to the searcher. These significant changes occurred in March, June, and Septemb…
By De-de Mulligan
Believe it or not, I'm entering my 20th year in business. The first ten were spent in the events planning field. The next nine have been in the digital marketing arena. Times are changing, and it's time to shift my focus …
By De-de Mulligan
Every client I have ever worked with in my twenty-year entrepreneur history is usually concerned with one thing:
"If I spend money with you, how much business will I yield from that investment?"
The simple…
by De-de Mulligan
Whether you’ve had social media accounts for ten days or ten years, at some point, you should conduct an audit. While this sounds formal and auspicious, it doesn’t have to be so.
Most industry gurus recommend an …
As you look at the last four months of the year, you may be inclined to shake up your social media strategy, especially if things aren’t moving in an upward fashion. Alternatively, you are looking to increase sales, esp…
By De-de Mulligan
As a small business leader, myself, sometimes I wonder if it makes any sense to invest time in local search tactics. After all, can the best optimization plan lead to m…
By De-de Mulligan
In December or January of every year, various organizations and bloggers make statements about what the next year is going to bring. As we are approaching the third quarter of the year, I thought it would be fun to take…
It is the way your company comes up on Google, Bing, or Yahoo when a user completes a search. With voice searches becoming all the rage, it’s the way, Siri, Al…
By De-de Mulligan
In the race to integrate Artificial Intelligence (AI) into every social platform, the intent is for every user to have a personalized experience. It's vital to…
By Michael McClafferty
An influencer is some who promotes a product, service, or campaign. Celebrity spokespeople were the original influencers. Think Matthew McConaughey with Lincoln. In today's digital world, social media influen…
By Kristin Shawd
Has the digital age, with all its data, killed the artistic side of marketing? It’s a valid question as metrics and analytics are increasingly hyped as the sure-fire solution for many of today’s marketing challenges.
If…
By De-de Mulligan
In my experience, most CEOs are leery of marketing. They see it as a necessary evil – nothing more, nothing less. Many don’t budget more than 5% of their revenue for it and only do so to thw…