Your company is growing. You’re contemplating hiring a Digital Marketing Officer to handle your online channels, web tracking tools, ensure the effectiveness of marketing campaigns, and support your business goals. But often, these are fleeting t…
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12 Simple Ways to Continuously Keep Your Home Safe
Last fall, all of us were inundated with news about hurricanes and wildfires. This winter, it has been nor’easters and erratic weather patterns. While these calamities received a lot of media attention, did you know in the United States there is …
Is the “Luck of the Irish” With Your Business Today?
But what does this saying mean? How can we use this phrase to propel good things in our businesses? Lastly, is there anything to this saying that indeed resembles “luck”?
The “Luck of the Irish” was coined in the U.S. during the Gold Rush …
Believe it or Not, Snapchat Might Have a Place in Your Digital Strategy
I have to be brutally honest – I don’t get the appeal of Snapchat. But then again, I don’t belong in the generations they serve, primarily 18-32-year-olds (Gen Y) and 13-17-year-olds (Gen Z). However, after downloading the app and spending …
Should You Outsource Your Digital Marketing Training?
In our business, we typically deal with prospects who have one, stretched individual who is responsible for all the digital initiatives from social postings to email campaigns. And usually, that person knows one aspect of digital very well, often…
Learn to Leverage Live Video Streaming
Social media giants, including Facebook, YouTube, and Twitter, have joined the live streaming bandwagon. Why? Because users are rapidly digesting their content and, more importantly, they want to keep the user on their platform for as long as the…
6 Red Flags to Watch When Selecting a Digital Marketing Agency
This statement probably isn’t going to surprise you: all digital marketing companies are not alike. Some are hungrier than others; some have better follow-up systems, and some…quite frankly…should not make your cut.
Here are seven data p…
Stop Resisting Digital Advancements in Your Workplace
I recently finished an article from Harvard Business Review that brought up an exciting premise; At the same time, many leaders talk a good game about digital changes within their company; the fundamental ability to embrace it is lacking.
Case…
7 Super Suggestions for Being a Better Digital Marketer
Online marketing can be difficult, demanding, and very stressful at times.
If you recently reopened your business and are searching for the right marketing tactics, consider the seven tactics below that might give you some clarity.
3 Answers You Need to Know About Your 2020 Website Development
What is the difference between mobile-friendly and mobile-optimized?
Mobile-friendly means your website shrinks to the mobile device while mobile-optimized is much more.
If your website isn’t mobile-friendly, will your site be affected by…
Measure Your Digital Marketing ROI with These Four Tips
You and your team (agency, interns, and employees) spent the last year growing your fan base, increasing engagement, and driving brand awareness. While the efforts went well, in the end, you have a nagging feeling that you forgot something. It m…
Do You Need a Mobile Friendly Website?
By De-de Mulligan
As I speak to customers and prospects, I receive this question regularly. The short answer is yes!
Yet, many that I speak with put it off – for a variety of reasons. This post will outline what happens to your organization…
White Hat Link Building: Slow and Steady Wins the Race
It isn’t a secret that Google values backlinks. They want lots of them, but as with everything else Google does, there are rules. Dos and don’ts of the industry.
The number and quality of backlinks that lead to y…
Why All Small Businesses Should Focus on Long Tail Keywords
Every client I have ever worked with hopes to land on page one for specific keywords.
That is my dream, too.
But here's the reality -- In the SEO world, you are only going to rank for short-term keywords (one-two wo…