Search Engine Optimization Helps Ranking
What is SEO?
It is the way your company comes up on Google, Bing, or Yahoo when a user completes a search. With voice searches becoming all the rage, it’s the way, Siri, Al…
Our Blogs
Social Media + AI = A Better User Experience?
What do Facebook, LinkedIn, and Twitter Have Going On?
By De-de Mulligan
In the race to integrate Artificial Intelligence (AI) into every social platform, the intent is for every user to have a personalized experience. It's vital to…
Everything You Need to Know About Social Media Influencers
By Michael McClafferty
An influencer is some who promotes a product, service, or campaign. Celebrity spokespeople were the original influencers. Think Matthew McConaughey with Lincoln. In today's digital world, social media influen…
Online Engagement: Both Art and Science [Infographic]
By Kristin Shawd
Has the digital age, with all its data, killed the artistic side of marketing? It’s a valid question as metrics and analytics are increasingly hyped as the sure-fire solution for many of today’s marketing challenges.
If…
How to Win Digital Marketing Dollars from Your Skeptical CEO
By De-de Mulligan
Base Your Budget Loosely on ROI
In my experience, most CEOs are leery of marketing. They see it as a necessary evil – nothing more, nothing less. Many don’t budget more than 5% of their revenue for it and only do so to thw…
What is owned, paid, and earned media?
by De-de Mulligan
Digital Marketing Excels With These Three
When it comes to finalizing your search strategy, our clients often lean on owned channels to pave the lead generation way. However, it has been my experience if you want to move t…
Pump Up Your Facebook Business Page (& boost) for Max Results
By Kristin Shawd
Facebook is the top social media marketing platform for small to medium-size businesses, and likely it’s in your current marketing mix.
The question is, “are you using Facebook effectively?”
Effective use …
How Social Listening Can Boost Your Marketing Strategy
By Kristin Shawd
Social media, social monitoring, social listening. Ever feel like digital marketing terms that you hear bandied about, though familiar, are just outside your ability to thoroughly define them, not to mention use them in a usef…
What is E-A-T and Why Should You Care? (Hint: Google Cares)
By Kristin Shawd
Ever come across the acronym E-A-T (or EAT) in a conversation about your business website and thought to yourself, “What is that? I’m not in the food industry, what does this have to do with my business?”
While your b…
7 Content Marketing Tips for Growth (Infographic)
By Kristin Shawd
As 2019 approaches its halfway mark, you may be wondering what happened to those marketing resolutions you made back in the dawning days of January. You remember, that morning you scribbled on a napkin over your morning coffee and…
Sink Your Teeth Into These 5 Social Media Best Practices
By De-de Mulligan
Believe it or not, social media channels are now entering their mature stage. Facebook, LinkedIn, and Twitter are having decade anniversaries this year.
Every day, my team evaluates social media channels that our c…
11 Ways to Pinterest Success (It’s a Legit Marketing Tool)
Facebook, Instagram, Twitter, LinkedIn, YouTube, Pinterest. How should your business view these social media platforms? Should they be embraced as critical components in your marketing mix, or dismissed as a distraction from it?
These are comm…
5 Reasons Marketing with YouTube Works
YouTube. You probably consume content on it, but have you added it to your business marketing mix? Should you?
To help answer this question, we are taking a close look at YouTube – user statistics, marketing statistics, pros and cons that may …
11 Tips to Drive Your LinkedIn Messages to Decision Makers
Is social media part of your company’s marketing mix? Should it be? How should you decide? Such questions are common as many who have yet to embrace social platforms realize they might be short-changing their marketing efforts.
To help answe…
Twitter: Still Relevant for Business Marketing?
Social media and business – are they a match made in heaven or not worth the effort? While many companies have already recognized the benefits of embracing social platforms in their marketing mix, there remain others that still aren’t so sure.…