- Discover your brand promise
- What is your message's emotional appeal?
- Position your brand
- Develop a signature
- Define your market
- Create a message
- Be consistent
- Tie your brand to events
- Measure your marketing result
- W…
Blogs
Twelve Secrets to Building Your Brand Name in a Digital World
Are Digital Marketing Bootcamps Worth it?
The short answer to this question is I don’t know because I never went through one. Doing some research on the Internet, it looks like they are best suited for individuals who are brand new to digital marketing and need to ramp …
What is E-A-T and Why Should You Care?
Ever come across the acronym E-A-T (or EAT) in a conversation about your business website and thought to yourself, “What is that? I’m not in the food industry; what does this have to do with my business?”
While your business may no…
Skills to look for in a Copywriter or Blogger
What skills make up a good writer? Here are some characteristics to look for when researching a high-quality writer.
Published work
The first step to vetting a writer is reading through their published work.
Generally, a good indicator…
Having Trouble Getting RSVPs? Try This Pain-Free Approach
Meetings, conventions, and trade shows consistently rank as effective undertakings to engage with customers, prospects, and other employees.
Even so, increased competition, the higher number of no-shows, lackluster speakers, and not delivering…
Event Technology Myths versus Reality
5 Most Common Misconceptions
If you are a meeting planner, you know that the thought of introducing new or different technology into your meeting environment might be a scary one for a variety of reasons. But the truth of the matter is e…
A Super Effective Hybrid Solution
Even though the pandemic is moving on, our meeting and event habits have changed. Some have been clamoring for face-to-face meetings to return; some like virtual events' flexibility, speed, and safety.
This leads many organizations to offer hy…
Put Teambuilding Front and Center at Your Conference
Many event organizers think about teambuilding as an add-on function. One that fills a gap in the schedule or can be completed in attendees' free time (i.e., paintball or rock climbing).
But truth be told, the right teambuilder can help build …
Icebreakers 101: Five Ways to Introduce Them Effectively
As the name implies, Icebreakers are meant to “break the ice” among individuals that are virtually strangers or perhaps only see each other occasionally. With proper planning, your icebreaker can be an excellent avenue for participants to t…
Make Your Meeting More Interesting With these Subtle Changes
Are these adjectives associated with your meeting – stale, dull, or uneventful?
If you have planned the same meeting the same way for several years, now is the time to make minor changes, so the event you and your staff work hard on is broug…
Make Your Meetings More Manageable with These Six Tips
According to a Harvard Business Review poll of 182 senior executives, many feel meetings are too frequent, poorly timed, and badly run. Consider this research:
- Meetings take up 23 hours of a workweek, up from 10 hours in the 1960s.
- Meetin…
New Year Resolutions for Work
Work resolutions can be related to personal goals for the year or personal goals for the day-to-day. Even the smallest of changes have the potential to "rock your world" if you let it. So start by incorporating some small, easy-to-do resolu…
Dos and Don’ts to Keep You Safe This Holiday Season
As the holidays draw near, this is a great time to welcome family and friends into your home or travel to see them. However, as the days get shorter, colder, and snowier, there are a few safety tips you should keep in mind.
