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Should My Business Use Instagram for Marketing?

Social Media has transformed the internet to the extent that 66% of internet use is now spent on social media platforms. That’s a staggering figure – and very helpful for businesses trying to decide if they should be present and active on social …

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Should My Business Use Facebook for Marketing?

Social Media is embedded in the daily lives and activities of most Americans. As such, it is a natural place for businesses to reach out and interact with potential customers and clients. It’s relatively easy for businesses to come to this conclu…

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How to Create a Budget for Content Marketing

Marketing is an essential element of business success. Whether your business is small or medium in size, you must get the word out about who you are and what you do. As the U.S Small Business Administration says, “marketing typically drives reven…

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Top 5 Digital Marketing Trends of 2019 To Implement Now

Digital Marketing is ever-changing. Any business that believes they have conquered digital marketing strategies may soon learn they are behind the trends. And while being trendy may not be your business goal, keeping ahead of your competition cer…

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Blogging Remains Key Content Strategy in 2019: 5 Stats to Prove It

We all know the song Video Killed the Radio Star. But is it true? Ask five people, and you’ll likely get five different responses.

A similar question could be asked today about blogs. Has video killed the business blog? Again, ask five peopl…

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Part 6: How to Develop a Website

After long consideration, or perhaps due to reading parts 1-5 of this blog series, you’ve finally concluded that it is time to establish a web presence for your business or update that website that is not effectively serving your business goals.…

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Learn to Leverage Live Video Streaming

Facebook, Instagram, and Twitter have joined the live streaming bandwagon. Why? Because users want it. Learn about why what and who of live streaming and how your company can integrate these tools into your social media strategy.

 

Why Vid…

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Marketing Concepts + Social Media = ROI? Maybe Yes, Maybe No

 

As a self-proclaimed social media consultant and expert, I am always amazed at the misunderstanding of social media in the C-Suite world. These highly intelligent, and might I add highly paid individuals, seem to be looking at social media …

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Part 5: When Should You Update or Develop Your Website?

Website development seems a daunting task, causing many to justify inaction or procrastination. Thoughts such as these are all too common:

  • “I have a web presence on the internet with the site I created four years ago; that’s sufficient.”…

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6 Tips for Building a Trusted Digital Marketing Agency Relationship

What would you do if your social media manager suddenly quit? What about your if your current agency stopped returning your calls? Would you be able to conduct business? Would you be able to continue producing content without them?

Sometimes, …

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7 Social Media Slam Dunks that can Drive more Attendees

 

Can Social Media help bring new attendees to your conference? If handled right, the answer is a resounding yes!

Perhaps you have dabbled with social in the past and found it to be an ineffective event tool. You may be skeptical, but ther…

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Part 4: Where Should Your Website Reside?

Everything has a home, a place in which it exists, and your website is no different.

A website’s home is not its content (words and images), nor is it a website’s address, which is called its domain name (or URL).

A website’s home, call…

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Part 3: What is a Website?

what is a website, website development Mulligan Management Group Hudson Ohio

 

Wait. Don’t click away. I know what you’re thinking. You don’t need someone to put you in a highchair to tell you what it is. Give me your ear for just a moment and allow me to explain.

Yes, we all know in general terms what a website is…

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Part 2: Who is Your Website Targeting?

As discussed in Part 1 of the first question to ask and answer yourself in order to have an effective website is why. Once you have a concrete idea about why you want a website, now it is time to begin thinking about who your website is really tar…

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Part 1: Why are you building a website?

 

Have you ever visited a website for a specific purpose only to have no idea where to look or click for the information you were seeking? Have you ever quickly clicked the back arrow on your browser to try the next link down in hopes that the f…

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