I recently finished an article from Harvard Business Review that brought up an exciting premise; At the same time, many leaders talk a good game about digital changes within their company; the fundamental ability to embrace it is lacking.
Case…
Blog posts : "mulligan management group"
7 Super Suggestions for Being a Better Digital Marketer
Online marketing can be difficult, demanding, and very stressful at times.
If you recently reopened your business and are searching for the right marketing tactics, consider the seven tactics below that might give you some clarity.
Why All Small Businesses Should Focus on Long Tail Keywords
Every client I have ever worked with hopes to land on page one for specific keywords.
That is my dream, too.
But here's the reality -- In the SEO world, you are only going to rank for short-term keywords (one-two wo…
How to Build Better Backlinks
A Powerful Way to Build Better SEO
As the saying goes, "there are many ways to skin a cat," which appropriately applies to backlinks. Depending on who you listen to and how much effort you want to put into boosting your…
What Every Small Business Owner Should Know About Google Core Updates
Don't be Frustrated by Google Updates!
About every quarter, Google changes its core search algorithm in an attempt to deliver better results to the searcher. These significant changes occurred in March, June, and Septemb…
4 Point Checklist to Increase Website Conversions
By De-de Mulligan
Every client I have ever worked with in my twenty-year entrepreneur history is usually concerned with one thing:
"If I spend money with you, how much business will I yield from that investment?"
The simple…
How to Conduct a Valuable Social Media Audit
by De-de Mulligan
Whether you’ve had social media accounts for ten days or ten years, at some point, you should conduct an audit. While this sounds formal and auspicious, it doesn’t have to be so.
Most industry gurus recommend an …
10 Out-of-the-Box 2019 Social Media Strategies
As you look at the last four months of the year, you may be inclined to shake up your social media strategy, especially if things aren’t moving in an upward fashion. Alternatively, you are looking to increase sales, esp…
7 Killer Ways to Improve Local SEO
Small Businesses Compete with These Tactics
By De-de Mulligan
As a small business leader, myself, sometimes I wonder if it makes any sense to invest time in local search tactics. After all, can the best optimization plan lead to m…
2019 Social Media Predictions -- Mark or Miss?
By De-de Mulligan
In December or January of every year, various organizations and bloggers make statements about what the next year is going to bring. As we are approaching the third quarter of the year, I thought it would be fun to take…
6 Killer Stats that Confirms the Importance of SEO
Search Engine Optimization Helps Ranking
What is SEO?
It is the way your company comes up on Google, Bing, or Yahoo when a user completes a search. With voice searches becoming all the rage, it’s the way, Siri, Al…
What is E-A-T and Why Should You Care? (Hint: Google Cares)
By Kristin Shawd
Ever come across the acronym E-A-T (or EAT) in a conversation about your business website and thought to yourself, “What is that? I’m not in the food industry, what does this have to do with my business?”
While your b…
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