Ever come across the acronym E-A-T (or EAT) in a conversation about your business website and thought to yourself, “What is that? I’m not in the food industry; what does this have to do with my business?”
While your business may not be in the food sector, you do...or at least you should...know and care about Google’s Page Quality Rating Guidelines, which center on Google’s E-A-T principle.
E-A-T is part of Google’s basic framework for as…
What skills make up a good writer? Here are some characteristics to look for when researching a high-quality writer.
The first step to vetting a writer is reading through their published work.
Generally, a good indicator of a talented writer includes:
In addition, look for other things, such as long-form pieces or any variety, to show that they can adapt to differ…
Many event organizers think about teambuilding as an add-on function. One that fills a gap in the schedule or can be completed in attendees' free time (i.e., paintball or rock climbing).
But truth be told, the right teambuilder can help build relationships, trust, and cohesiveness among participants, especially if they don't know each other well or there's already tension between them. The key to success is introducing the team theme when attendees arrive and keeping it alive until the me…
Even though the thought of this process can be painful, consider making a personal pledge to purge twice a year, once in the spring and again in the fall – especially if you are working from home or your children are starting school.
Here are the things to keep a clutter-free home day in, day out.
Put things away.
Don’t let dishes build up in the sink, leave folded laundry in the basket or hang coats over chairs. Instead, please take a few …
From conferences to product launches and everything in between, event planning professionals are finding ways to organize, plan, and promote their events with the help of social media.
There are two tools to promote an event here.
The Facebook Events page allows you to create an event, invite your Facebook friends, and share it on your company's page. Your event can be private, public, just for your friends, or a Facebook Group. Also, if the event is online, you can use F…
Every company faces challenges when it comes to digital marketing. You want a cohesive plan, but you know there will be bumps in the road. When should you ask for outside help? Don’t wait until the hinges are coming off the door! Look at hiring an experienced digital marketing agency to help you meet your intentions.
If you don’t…
Try to source food locally from a farmer’s market or other local entities. The closer the food sourc…
Spring has sprung here in Stow, Ohio! But with longer days and warmer temperatures, this is the perfect time to start a deep cleaning regiment for your home.
This list may take a few days, or even a few weeks, to complete. It’s vital to have the right cleaning supplies and a plan to get everything finished.
When you think of a used car salesperson, what comes to mind? Slimy, sleazy, a person that will tell you anything to close the deal?
In every profession, there are people you admire and people you don’t. And it doesn’t have anything to do as to whether you like them or not. It is something more.
What do these people you admire have in common? They say what they mean and mean what they say. Today’s blog will focus on the five elements of a person that walks the talk.
…
You are overwhelmed at work. Or your digital marketing person quit. Or you are unsatisfied with your current agency. Whatever it is, your company’s digital messaging is suffering.
Before you embark on a quest to hire a new employee or outsource the work, take a look at these two questions and answer them:
This has been quite a year. If you manage a team and work, all the better. However, given all the stressors COVID-19 has brought on, it is vital to the team's mental and physical well-being; they have quiet time to reflect on their challenges and spur creative juices, especially if you are all in the office.
Here are five ways to help build a culture of alone and quiet time.
There are many agencies in business today, and they may all look the same to you. Worse yet, many market their services via price alone, which is excellent if you are under pressure to bring the budget in at or under the plan.
However, before going down the price-only continuum, please consider the following questions:
As technology has progressed to make our life “easier,” most Americans are more stressed than ever, especially in our COVID-19 world! Workplace stress is considered the health epidemic of the 21st century, per The Huffington Post. What was supposed to help us work more efficiently and enable us to work outside the home has become the catalyst for more stress. We have tools to be faster, smarter, and in constant contact with our colleagues and customers, but with tha…
By De-de Mulligan
Whether you are working from home, back in the office, or making a hybrid approach, you must keep your workspace clear – especially if it has a dual purpose (i.e., the dining room table).
As you look at the last four months of the year, you may be inclined to shake up your social media strategy, especially if things aren’t moving in an upward fashion. Alternatively, you are looking to increase sales, especially in the fourth quarter. Or it would help if you can generate leads through this effort.
Whatever the case, there may be some things you have overlooked or dismissed in the past that can make a difference. Please give one or more a try!
…
Winter will be upon us soon, so take this opportunity to these tasks this month and next to keep your house looking great. Taking these crucial steps will reap the following benefits:
Baby Boomers, individuals born between 1946 and 1964, are now reaching their golden years. With 10,000 of them coming to the age of 65 every day, it made me wonder what makes this niche unique in their aging approach.
Baby Boomer purchasing statistics are impressive as compared to other demographic segments. They -
Today is Halloween, and in honor of this holiday, I think it makes sense to focus on the top five things office workers across America fear the most when it comes to all things technology.
Good Wi-Fi is the lifeblood of any organization. Suppose the Wi-Fi is up and down, slows down during certain times, or even goes entirely down regularly. In that case, it is time to evaluate the problem in more detail and develop a reasonable solution.
If your Wi-Fi is spotty or …
Sunny days are upon us, followed by star-studded nights. Wouldn’t it be fantastic if you could bring your typical indoor event outside? The answer is you can…but you need a plan!
Focus on how to make the most of the great outdoors, so every one of your attendees can feel safe and engaged.
Lighting –Do…
But what does this saying mean? How can we use this phrase to propel good things in our businesses? Lastly, is there anything to this saying that indeed resembles “luck”?
The “Luck of the Irish” was coined in the U.S. during the Gold Rush Days of 1848-52 when many Irishmen migrated from the east to the west looking for gold. Generally, the Irish were treated poorly during this time by other miners, so when the former found gold, the latter attributed their find to dumb luck instead of…
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