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Blog posts : "mulligan management group"

Understanding E-E-A-T: Google's New Standard for Website Content

Digital landscapes are ever-evolving. Google's once widely recognized standard E-A-T (Expertise, Authoritativeness, Trustworthiness) has expanded to E-E-A-T. This new standard now considers Engagement a vital aspect along with Expertise, Authoritativeness, and Trustworthiness.

 

In this article, we'll break down each element of E-E-A-T and explain how you can optimize your website content to meet this new standard.

 

What is E-E-A-T?

E-E-A-T stands for:

 

1. Engag…

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Skills to look for in a Copywriter or Blogger

What skills make up a good writer? Here are some characteristics to look for when researching a high-quality writer. 

Published work

The first step to vetting a writer is reading through their published work.

Generally, a good indicator of a talented writer includes: 

  • The scope of their writing
  • The frequency of their writing
  • The quality of their writing

In addition, look for other things, such as long-form pieces or any variety, to show that they can adapt to differ…

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Put Teambuilding Front and Center at Your Conference

teambuilding, teamwork, Mulligan Management Group Stow Ohio

Many event organizers think about teambuilding as an add-on function. One that fills a gap in the schedule or can be completed in attendees' free time (i.e., paintball or rock climbing).

But truth be told, the right teambuilder can help build relationships, trust, and cohesiveness among participants, especially if they don't know each other well or there's already tension between them. The key to success is introducing the team theme when attendees arrive and keeping it alive until the me…

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6 Steps to Maintaining a Clutter-Free Home

Even though the thought of this process can be painful, consider making a personal pledge to purge twice a year, once in the spring and again in the fall – especially if you are working from home or your children are starting school.

Here are the things to keep a clutter-free home day in, day out.

 

The Daily Declutter

 

  1. Put things away.
    Don’t let dishes build up in the sink, leave folded laundry in the basket or hang coats over chairs. Instead, please take a few …

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Promoting Your Event with Social Media

From conferences to product launches and everything in between, event planning professionals are finding ways to organize, plan, and promote their events with the help of social media.

Facebook

There are two tools to promote an event here. 

The Facebook Events page allows you to create an event, invite your Facebook friends, and share it on your company's page. Your event can be private, public, just for your friends, or a Facebook Group. Also, if the event is online, you can use F…

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Have A Purposeful Digital Marketing Plan

What are your business goals?

What is your business’s digital marketing purpose?
 

5 Purposes That Make Sense

Every company faces challenges when it comes to digital marketing. You want a cohesive plan, but you know there will be bumps in the road. When should you ask for outside help? Don’t wait until the hinges are coming off the door! Look at hiring an experienced digital marketing agency to help you meet your intentions.

Purpose #1: Developing a Roadmap

If you don’t…

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5 Sound Go Green Strategies

 

RECYCLING

  • Eliminate plastic water bottles. They end up in landfills.
  • Choose glass or aluminum items – they can be recycled endlessly.
     

GO PAPERLESS

  • Replace all printed materials with online editions.
  • Get rid of all printed signage and use digital signage.
  • Put all presentations on SlideShare.
  • Collaborate on Google Drive, Zoom, or Teams.
     

FOOD

Try to source food locally from a farmer’s market or other local entities. The closer the food sourc…

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These 25 Tips Can Help Organize Your Spring Cleaning Efforts

Spring has sprung here in Stow, Ohio! But with longer days and warmer temperatures, this is the perfect time to start a deep cleaning regiment for your home.

This list may take a few days, or even a few weeks, to complete. It’s vital to have the right cleaning supplies and a plan to get everything finished.

 

Supplies You Will Need
 

  • Trash bags
  • Donation bag
  • All-purpose cleaner
  • Glass cleaner
  • White Vinegar
  • Dish soap
  • Baking Soda
  • Antacid tablets
  • Toilet bowl sc…

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Walk the Talk

 

When you think of a used car salesperson, what comes to mind? Slimy, sleazy, a person that will tell you anything to close the deal?

In every profession, there are people you admire and people you don’t. And it doesn’t have anything to do as to whether you like them or not. It is something more.

What do these people you admire have in common? They say what they mean and mean what they say. Today’s blog will focus on the five elements of a person that walks the talk.

 

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Top 7 Tips When Searching for a Digital Marketing Agency

You are overwhelmed at work. Or your digital marketing person quit. Or you are unsatisfied with your current agency. Whatever it is, your company’s digital messaging is suffering.

Before you embark on a quest to hire a new employee or outsource the work, take a look at these two questions and answer them:

  • What are your most significant marketing issues at work?
  • What specific business outcomes would you love to see by the end of the year?

 

7 Tips When Looking for a Soun…

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Build Better Employees By Granting Quiet Time

This has been quite a year. If you manage a team and work, all the better. However, given all the stressors COVID-19 has brought on, it is vital to the team's mental and physical well-being; they have quiet time to reflect on their challenges and spur creative juices, especially if you are all in the office.

Here are five ways to help build a culture of alone and quiet time.

Quiet Quotients

  1. Make vacation mandatory for every employee.
    According to Project Time Off, Americans w…

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Are All Digital Marketing Agencies the Same?

There are many agencies in business today, and they may all look the same to you. Worse yet, many market their services via price alone, which is excellent if you are under pressure to bring the budget in at or under the plan.

However, before going down the price-only continuum, please consider the following questions:

  1. How long has this organization been in business? 
    This statement goes directly to experience and will help you with peace of mind; We are celebrating our 20th ye…

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7 Telling Techniques to Handle Workplace Stress

By De-de Mulligan

As technology has progressed to make our life “easier,” most Americans are more stressed than ever, especially in our COVID-19 world! Workplace stress is considered the health epidemic of the 21st century, per The Huffington Post. What was supposed to help us work more efficiently and enable us to work outside the home has become the catalyst for more stress. We have tools to be faster, smarter, and in constant contact with our colleagues and customers, but with tha…

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5 Valuable Office Decluttering Tips

By De-de Mulligan

 

Whether you are working from home, back in the office, or making a hybrid approach, you must keep your workspace clear – especially if it has a dual purpose (i.e., the dining room table).

 

Why Declutter?

 

  • 83% of the workforce feel more productive and in control in a clutter-free environment
  • 80% of individuals state they never use the paper they file in cabinets
  • 15-20% of a company’s annual budget can be lost due to an untidy environment (pa…

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10 Out-of-the-Box Social Media Strategies

 

By De-de Mulligan

As you look at the last four months of the year, you may be inclined to shake up your social media strategy, especially if things aren’t moving in an upward fashion. Alternatively, you are looking to increase sales, especially in the fourth quarter. Or it would help if you can generate leads through this effort.

Whatever the case, there may be some things you have overlooked or dismissed in the past that can make a difference. Please give one or more a try!

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21 Winning Ways to Winterize Your Home Inside and Out

By De-de Mulligan

Winter will be upon us soon, so take this opportunity to these tasks this month and next to keep your house looking great. Taking these crucial steps will reap the following benefits:

  1. Lower your home heating bills
  2. Increase the lifespan of your house
  3. Make your property safer and
  4. Create a cozy environment for yourself and your guests.

 

Inside Tasks

 

Windows and Doors

  • Inspect all windows and doors for cracks or broken glass. Replace glass…

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Is 60 the New 40? Interesting Statistics About Baby Boomers

By De-de Mulligan

Baby Boomers, individuals born between 1946 and 1964, are now reaching their golden years. With 10,000 of them coming to the age of 65 every day, it made me wonder what makes this niche unique in their aging approach.

 

Boomer Buying Power

 

Baby Boomer purchasing statistics are impressive as compared to other demographic segments. They -

  • Spend 75% more on vacations
  • Buy 60% of all packaged goods
  • Purchase 50% of all new cars
  • Possess 50% of all Ma…

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Workplace Halloween Horror Stories and How to Deal with Them

Today is Halloween, and in honor of this holiday, I think it makes sense to focus on the top five things office workers across America fear the most when it comes to all things technology.

Ghostly Bad Wi-Fi

Good Wi-Fi is the lifeblood of any organization. Suppose the Wi-Fi is up and down, slows down during certain times, or even goes entirely down regularly. In that case, it is time to evaluate the problem in more detail and develop a reasonable solution.

If your Wi-Fi is spotty or …

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During COVID-19, Hold Your Next Meeting Outside

By De-de Mulligan

 

Sunny days are upon us, followed by star-studded nights. Wouldn’t it be fantastic if you could bring your typical indoor event outside? The answer is you can…but you need a plan!

Focus on how to make the most of the great outdoors, so every one of your attendees can feel safe and engaged.

COVID-19 Planning Guidelines

 


 

  • Sweat the Small Stuff.

    If you are planning an outdoor event, you still need to consider:

    • Lighting –Do…

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Is the “Luck of the Irish” With Your Business Today?

But what does this saying mean? How can we use this phrase to propel good things in our businesses? Lastly, is there anything to this saying that indeed resembles “luck”?

The “Luck of the Irish” was coined in the U.S. during the Gold Rush Days of 1848-52 when many Irishmen migrated from the east to the west looking for gold. Generally, the Irish were treated poorly during this time by other miners, so when the former found gold, the latter attributed their find to dumb luck instead of…

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