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Blog posts : "mulligan management group"

6 Red Flags to Watch When Selecting a Digital Marketing Agency

red flag when selecting digital marketing agency Mulligan Management Group

This statement probably isn’t going to surprise you: all digital marketing companies are not alike. Some are hungrier than others; some have better follow-up systems, and some…quite frankly…should not make your cut.

Here are seven data points you need to pay attention to when selecting a provider. Anyone of them can be a warning sign, but if a vendor has all seven, cancel your contract and move onto a more reputable agency.

 

6 Red Flags

 

  1. They do not respond to …

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Stop Resisting Digital Advancements in Your Workplace

I recently finished an article from Harvard Business Review that brought up an exciting premise; At the same time, many leaders talk a good game about digital changes within their company; the fundamental ability to embrace it is lacking.

Case in point: many companies are creating a new position called a Chief Digital Officer. However, they are not giving that person a budget or clear initiative about what they want from them. And we all know without a budget, the use of technology to cha…

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7 Super Suggestions for Being a Better Digital Marketer

 

Online marketing can be difficult, demanding, and very stressful at times.

If you recently reopened your business and are searching for the right marketing tactics, consider the seven tactics below that might give you some clarity.

 

Seven Guiding Digital Ideas

 

 Review Last Quarter’s Metrics
 

If you have Google Analytics installed on your website and have never looked at the reporting function, today is a perfect time to make that happen. Every social media …

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Why All Small Businesses Should Focus on Long Tail Keywords

By De-de Mulligan

Every client I have ever worked with hopes to land on page one for specific keywords. 

That is my dream, too. 

But here's the reality -- In the SEO world, you are only going to rank for short-term keywords (one-two words) if you have high domain authority (greater than 60) AND are willing to spend much money for blogging, case studies, and PPC. 

Here lies the conundrum - most small business owners don't have high DA or large marketing budgets. 

So what ar…

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How to Build Better Backlinks

By De-de Mulligan

A Powerful Way to Build Better SEO

As the saying goes, "there are many ways to skin a cat," which appropriately applies to backlinks. Depending on who you listen to and how much effort you want to put into boosting your website's domain authority, backlinks are certainly a way to achieve this objective.  Before I go on any further, I'd like to clarify I'm speaking about whitehat SEO methodology, which to me, is the only way to build an effective, long-lasting SEO s…

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What Every Small Business Owner Should Know About Google Core Updates

By De-de Mulligan

Don't be Frustrated by Google Updates! 

About every quarter, Google changes its core search algorithm in an attempt to deliver better results to the searcher. These significant changes occurred in March, June, and September this year, so you should expect one more in December. 

While Google doesn't divulge what they changed, they do give away some breadcrumbs for you and your team to follow. For example, they have said the update in June was more impactful on SEO…

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4 Point Checklist to Increase Website Conversions

 

 

By De-de Mulligan

Every client I have ever worked with in my twenty-year entrepreneur history is usually concerned with one thing: 

"If I spend money with you, how much business will I yield from that investment?"

The simple answer is...it depends. Depends on what, you might ask. Depends on how your website is designed, if your message is clear, and your call to action is moving. 

Here's a simple checklist of the things you have to do to be relevant. 

Checklist …

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How to Conduct a Valuable Social Media Audit

social media audit by Mulligan Management Group a digital marketing agency in Hudson Ohio

 

by De-de Mulligan

Whether you’ve had social media accounts for ten days or ten years, at some point, you should conduct an audit. While this sounds formal and auspicious, it doesn’t have to be so.

Most industry gurus recommend an audit once a quarter. I know that might be a bit much or an expensive proposition for many businesses. However, without a proper review, you can’t complete course corrections on your messaging.

Here are the twelve things we have found useful whe…

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7 Killer Ways to Improve Local SEO

Mulligan Management Group from Hudson Ohio can help you with local SEO, Hudson Ohio digital marketing agency, Hudson Ohio digital marketing firm

Small Businesses Compete with These Tactics

 

By De-de Mulligan
 

As a small business leader, myself, sometimes I wonder if it makes any sense to invest time in local search tactics. After all, can the best optimization plan lead to more website traffic, more leads, and more local pull?

 

The short answer is, heck, yes!

 

The long answer is it requires a plan, a chunk of time, and the willingness to keep up to date on changes Google, Bing, and Yahoo may make wheneve…

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2019 Social Media Predictions -- Mark or Miss?

social media trends, social media, Mulligan Management Group 2019 Social Media Trends

 

By De-de Mulligan

In December or January of every year, various organizations and bloggers make statements about what the next year is going to bring. As we are approaching the third quarter of the year, I thought it would be fun to take a look at those forecasts and how they did.

Please feel free to provide us your feedback about ones I missed or if you have a different view of the world. I’d love to hear from you!

 

Prediction #1: Dark Social is Gaining Traction

How…

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6 Killer Stats that Confirms the Importance of SEO

SEO, Search Engine Optimization, Mulligan Management Group SEO

By De-de Mulligan

 

Search Engine Optimization Helps Ranking

What is SEO?

It is the way your company comes up on Google, Bing, or Yahoo when a user completes a search. With voice searches becoming all the rage, it’s the way, Siri, Alexa and Google Home identify you over the competition.

 

Most businesses want to rank organically with their search terms, without paying for ads to do so.

 

SEO Stats to Savor

According to recent research:
 

  • There is a 97%…

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11 Blog Posts