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Blog posts : "Digital Marketing Agency"

Can Digital Marketing Save Your Business?

Digital marketing can certainly help save a struggling business, but it's not a guaranteed solution. Digital marketing can help companies to:

  • reach new customers,

  • improve brand awareness,

  • increase engagement, and

  • drive more sales.


However, the success of digital marketing depends on many factors, such as


  • the quality of the marketing strategy,

  • the effectiveness of the marketing channels used,

  • the quality of the prod…

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Can Digital Marketing Replace Traditional Marketing?

Digital marketing and traditional marketing have their unique strengths and advantages. While digital marketing has become increasingly popular in recent years, it does not necessarily mean it can entirely replace traditional marketing.

Traditional marketing methods, such as

  • Print ads
  • Billboards
  • Direct mail

still have a place in specific industries and markets. For example, a local restaurant may find distributing flyers and running print ads effective ways to reach their t…

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Are Digital Marketing Agencies Worth It?

digital marketing agency, digital marketing agencies, Mulligan Management Group, Stow Ohio

The value of a digital marketing agency depends on various factors, including your business goals, budget, and expertise in digital marketing. Here are some factors to consider:

Expertise: A digital marketing agency has professionals in SEO, social media marketing, website development, and blog writing. If you lack expertise in these areas, an agency can help you to develop and execute a comprehensive digital marketing strategy that aligns with your business goals.


Cost: Digital …

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Are Digital Marketing Certifications Worth it?

digital marketing certifications Mulligan Management Group De-de Mulligan

Digital marketing certifications can be worth it, but it depends on several factors. Here are some things to consider:

  1. Industry recognition: Some digital marketing certifications are highly recognized and respected. These certifications can help you stand out in the job market and demonstrate your expertise to potential employers.
  2. Cost: Some certifications can be expensive, so weighing the cost against the potential benefits is essential. Consider the value the certification …

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Are Digital Marketing Bootcamps Worth it?




The short answer to this question is I don’t know because I never went through one. Doing some research on the Internet, it looks like they are best suited for individuals who are brand new to digital marketing and need to ramp up their skillset quickly.

That doesn’t mean I don’t have an opinion on them.


First, there is the cost.

The courses range from $2,500 to $16,000.



Second, there is the time.

Most of these courses are still onli…

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Have A Purposeful Digital Marketing Plan

What are your business goals?

What is your business’s digital marketing purpose?

5 Purposes That Make Sense

Every company faces challenges when it comes to digital marketing. You want a cohesive plan, but you know there will be bumps in the road. When should you ask for outside help? Don’t wait until the hinges are coming off the door! Look at hiring an experienced digital marketing agency to help you meet your intentions.

Purpose #1: Developing a Roadmap

If you don’t…

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Is it Time to Ctrl+Alt+Delete Your Digital Marketing?

If you are as old as I am, you may recall those early days of Personal Computers. I was in sales with IBM at the time, and PCs were all the rage…until that dreaded point when the system would “freeze,” and nothing could unlock it…not a stroke of the keyboard or a click of the mouse.  

So, the user was left with no choice but to hold down the CTRL+ALT+DELETE buttons simultaneously. All unsaved work on the computer was lost, the user would complain incessantly, but at least the comput…

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Top 7 Tips When Searching for a Digital Marketing Agency

You are overwhelmed at work. Or your digital marketing person quit. Or you are unsatisfied with your current agency. Whatever it is, your company’s digital messaging is suffering.

Before you embark on a quest to hire a new employee or outsource the work, take a look at these two questions and answer them:

  • What are your most significant marketing issues at work?
  • What specific business outcomes would you love to see by the end of the year?


7 Tips When Looking for a Soun…

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Are All Digital Marketing Agencies the Same?

There are many agencies in business today, and they may all look the same to you. Worse yet, many market their services via price alone, which is excellent if you are under pressure to bring the budget in at or under the plan.

However, before going down the price-only continuum, please consider the following questions:

  1. How long has this organization been in business? 
    This statement goes directly to experience and will help you with peace of mind; We are celebrating our 20th ye…

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3 Key Benefits of Hiring a Virtual DMO

digital marketing ofificer, virtual digital marketing officer, vDMO, DMO, Mulligan Management Group

Your company is growing. You’re contemplating hiring a Digital Marketing Officer to handle your online channels, web tracking tools, ensure the effectiveness of marketing campaigns, and support your business goals. But often, these are fleeting thoughts because the salary, benefits, and training costs can approach over $200,000 a year.

Given this, what’s a business owner to do? Hire a Virtual DMO, of course! This person functions as your staff member but is available at a fraction…

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6 Red Flags to Watch When Selecting a Digital Marketing Agency

red flag when selecting digital marketing agency Mulligan Management Group

This statement probably isn’t going to surprise you: all digital marketing companies are not alike. Some are hungrier than others; some have better follow-up systems, and some…quite frankly…should not make your cut.

Here are seven data points you need to pay attention to when selecting a provider. Anyone of them can be a warning sign, but if a vendor has all seven, cancel your contract and move onto a more reputable agency.


6 Red Flags


  1. They do not respond to …

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7 Super Suggestions for Being a Better Digital Marketer


Online marketing can be difficult, demanding, and very stressful at times.

If you recently reopened your business and are searching for the right marketing tactics, consider the seven tactics below that might give you some clarity.


Seven Guiding Digital Ideas


 Review Last Quarter’s Metrics

If you have Google Analytics installed on your website and have never looked at the reporting function, today is a perfect time to make that happen. Every social media …

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Measure Your Digital Marketing ROI with These Four Tips

You and your team (agency, interns, and employees) spent the last year growing your fan base, increasing engagement, and driving brand awareness.  While the efforts went well, in the end, you have a nagging feeling that you forgot something. It most likely was that dreaded three-letter acronym: ROI.

In a nutshell, Return on Investment (ROI) is a measurement of whether the investment paid off. Here is a simple example: Your organization invested $50,000 on digital marketing. If the compan…

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Choosing the Right Digital Marketing Agency Isn't Easy


By De-de Mulligan


Believe it or not, I'm entering my 20th year in business. The first ten were spent in the events planning field. The next nine have been in the digital marketing arena. Times are changing, and it's time to shift my focus once again. Why? Because while the four Ps listed above are ageless, the way my team and I will be delivering our services will not be. 

Let me explain. 


2020 Digital Agency Factors 

  1. You have more agencies than ever before. 
    Someone a…

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14 Blog Posts