Digital marketing can certainly help save a struggling business, but it's not a guaranteed solution. Digital marketing can help companies to:
However, the success of digital marketing depends on many factors, such as
Digital marketing and traditional marketing have their unique strengths and advantages. While digital marketing has become increasingly popular in recent years, it does not necessarily mean it can entirely replace traditional marketing.
Traditional marketing methods, such as
still have a place in specific industries and markets. For example, a local restaurant may find distributing flyers and running print ads effective ways to reach their t…
The value of a digital marketing agency depends on various factors, including your business goals, budget, and expertise in digital marketing. Here are some factors to consider:
Expertise: A digital marketing agency has professionals in SEO, social media marketing, website development, and blog writing. If you lack expertise in these areas, an agency can help you to develop and execute a comprehensive digital marketing strategy that aligns with your business goals.
Cost: Digital …
Digital marketing certifications can be worth it, but it depends on several factors. Here are some things to consider:
Cost: Some certifications can be expensive, so weighing the cost against the potential benefits is essential. Consider the value the certification …
The short answer to this question is I don’t know because I never went through one. Doing some research on the Internet, it looks like they are best suited for individuals who are brand new to digital marketing and need to ramp up their skillset quickly.
That doesn’t mean I don’t have an opinion on them.
First, there is the cost.
The courses range from $2,500 to $16,000.
Second, there is the time.
Most of these courses are still onli…
Every company faces challenges when it comes to digital marketing. You want a cohesive plan, but you know there will be bumps in the road. When should you ask for outside help? Don’t wait until the hinges are coming off the door! Look at hiring an experienced digital marketing agency to help you meet your intentions.
If you don’t…
If you are as old as I am, you may recall those early days of Personal Computers. I was in sales with IBM at the time, and PCs were all the rage…until that dreaded point when the system would “freeze,” and nothing could unlock it…not a stroke of the keyboard or a click of the mouse.
So, the user was left with no choice but to hold down the CTRL+ALT+DELETE buttons simultaneously. All unsaved work on the computer was lost, the user would complain incessantly, but at least the comput…
You are overwhelmed at work. Or your digital marketing person quit. Or you are unsatisfied with your current agency. Whatever it is, your company’s digital messaging is suffering.
Before you embark on a quest to hire a new employee or outsource the work, take a look at these two questions and answer them:
There are many agencies in business today, and they may all look the same to you. Worse yet, many market their services via price alone, which is excellent if you are under pressure to bring the budget in at or under the plan.
However, before going down the price-only continuum, please consider the following questions:
Your company is growing. You’re contemplating hiring a Digital Marketing Officer to handle your online channels, web tracking tools, ensure the effectiveness of marketing campaigns, and support your business goals. But often, these are fleeting thoughts because the salary, benefits, and training costs can approach over $200,000 a year.
Given this, what’s a business owner to do? Hire a Virtual DMO, of course! This person functions as your staff member but is available at a fraction…
This statement probably isn’t going to surprise you: all digital marketing companies are not alike. Some are hungrier than others; some have better follow-up systems, and some…quite frankly…should not make your cut.
Here are seven data points you need to pay attention to when selecting a provider. Anyone of them can be a warning sign, but if a vendor has all seven, cancel your contract and move onto a more reputable agency.
Online marketing can be difficult, demanding, and very stressful at times.
If you recently reopened your business and are searching for the right marketing tactics, consider the seven tactics below that might give you some clarity.
If you have Google Analytics installed on your website and have never looked at the reporting function, today is a perfect time to make that happen. Every social media …
You and your team (agency, interns, and employees) spent the last year growing your fan base, increasing engagement, and driving brand awareness. While the efforts went well, in the end, you have a nagging feeling that you forgot something. It most likely was that dreaded three-letter acronym: ROI.
In a nutshell, Return on Investment (ROI) is a measurement of whether the investment paid off. Here is a simple example: Your organization invested $50,000 on digital marketing. If the compan…
By De-de Mulligan
Believe it or not, I'm entering my 20th year in business. The first ten were spent in the events planning field. The next nine have been in the digital marketing arena. Times are changing, and it's time to shift my focus once again. Why? Because while the four Ps listed above are ageless, the way my team and I will be delivering our services will not be.
Let me explain.
You have more agencies than ever before.
Someone a…
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