Nearly half of your traffic comes from Google searches (yes, that's a real statistic), what makes that statistic even more daunting is that 75% of users never scroll past the first page of search results. If you aren't on the first page, you're irrelevant.
When you go to Google and you enter "Tacos near me", Google runs a customized algorithm that searches the internet for "tacos" in a geographically close location. The idea behind search engine optimization is to make it so that…