Don't be Frustrated by Google Updates!
About every quarter, Google changes its core search algorithm in an attempt to deliver better results to the searcher. These significant changes occurred in March, June, and September this year, so you should expect one more in December.
While Google doesn't divulge what they changed, they do give away some breadcrumbs for you and your team to follow. For example, they have said the update in June was more impactful on SEO…