The world of communication has changed. Today, the primary driver of communication is the digital ecosystem, which is valid in all areas, particularly commerce and marketing. Someone is taking action digitally or talking about your brand on social media. You may or may not be part of this conversation. Stay ahead of the competition by learning how to study and grow market share through social media. Learn how the digital ecosystem changes the way consumers buy and are influenced to buy and how brands research and market their products via digital outlets. Learn about the current state of social media, content marketing, and influencer marketing. Gain the skills to develop objectives, strategies, and campaigns to execute social media marketing plans and to analyze the results. Become familiar with earned media, paid media, and owned media; social media best practices; and the reasons and the ways to drive customer and influencer reviews and recommendations. Learn how to develop and execute content that drives brand advocacy, positive reviews, and empowering suggestions among your brand’s loyal fans—getting the attention of your best prospects.

YOU'LL WALK AWAY WITH

Familiarity with the current state of social media, content marketing, and influencer marketing; social media best practices; and the reasons and the ways to drive customer and influencer reviews and recommendations

The skills to develop objectives, strategies, and campaigns to execute social media marketing plans and analyze the results.

An understanding of how the digital ecosystem is changing the way consumers buy and are influenced to buy, and how brands research and market their products

This session is ideal for professionals seeking to expand their skill set in social media and content marketing. 

Here are the three takeaways for audience participants:
 

1. Why it is essential to have a complete LinkedIn profile.
    
2. Learn how to “beef up” your profile so customer prospects, recruiters, and employers can find you. 
    
3. How to remain relevant on LinkedIn by becoming a thought leader in your industry.

What is Content Marketing? How Can You Position Your Company for it? 

De-de Mulligan, President & Content Strategist with Mulligan Management Group, will give you a content marketing checklist about the things you can do to set your business apart online -- from developing Buyer Personas to delivering Evergreen Posts.

Has your upper management always wanted to start a company blog?
Have you started a blog, but its last post was several years ago? 
Do you and your staff suffer from writer's block?

Blogging is the #1 way your clients and prospects can learn more about your organization, one post at a time! Learn more about:

• WHAT to blog and WHAT to do with your older posts,
• HOW to establish a pillar system
• WHEN to blog and
• WHY blogging is an essential element of your online marketing strategy