By De-de Mulligan
In my experience, most CEOs are leery of marketing. They see it as a necessary evil – nothing more, nothing less. Many don’t budget more than 5% of their revenue for it and only do so to thwart off the competition.
In my opinion, marketing should have a seat at the CEOs table -- while it can seem like a soft item, (versus production costs, salaries, and the like), without marketing, there’s no awareness of your company, no …
Marketing is an essential element of business success. Whether your business is small or medium in size, you must get the word out about who you are and what you do. As the U.S Small Business Administration (SBA) says, “marketing typically drives revenue rather than the reverse in most successful businesses.”
But how much should you be spending on marketing endeavors and how should this budget be allocated? There are many ways to go about this, which may explain why the range that co…
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