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Blog posts : "smart goals"

Measure Your Digital Marketing ROI with These Four Tips

You and your team (agency, interns, and employees) spent the last year growing your fan base, increasing engagement, and driving brand awareness.  While the efforts went well, in the end, you have a nagging feeling that you forgot something. It most likely was that dreaded three-letter acronym: ROI.

In a nutshell, Return on Investment (ROI) is a measurement of whether the investment paid off. Here is a simple example: Your organization invested $50,000 on digital marketing. If the compan…

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