By De-de Mulligan
Base Your Budget Loosely on ROI
In my experience, most CEOs are leery of marketing. They see it as a necessary evil – nothing more, nothing less. Many don’t budget more than 5% of their revenue for it and only do so to thw…
Blog posts : "roi"
Marketing Concepts + Social Media = ROI? Maybe Yes, Maybe No
As a self-proclaimed social media consultant and expert, I am always amazed at the misunderstanding of social media in the C-Suite world. These highly intelligent, and might I add highly paid individuals, seem to be looking at social media …
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