You and your team (agency, interns, and employees) spent the last year growing your fan base, increasing engagement, and driving brand awareness. While the efforts went well, in the end, you have a nagging feeling that you forgot something. It most likely was that dreaded three-letter acronym: ROI.
In a nutshell, Return on Investment (ROI) is a measurement of whether the investment paid off. Here is a simple example: Your organization invested $50,000 on digital marketing. If the compan…
By De-de Mulligan
In my experience, most CEOs are leery of marketing. They see it as a necessary evil – nothing more, nothing less. Many don’t budget more than 5% of their revenue for it and only do so to thwart off the competition.
In my opinion, marketing should have a seat at the CEOs table -- while it can seem like a soft item, (versus production costs, salaries, and the like), without marketing, there’s no awareness of your company, no …
As a self-proclaimed social media consultant and expert, I am always amazed at the misunderstanding of social media in the C-Suite world. These highly intelligent, and might I add highly paid individuals, seem to be looking at social media through one prism equation:
(Time + Money) x Social Media = Increased Sales
While we all want this equation to work, it is as irrelevant as comparing outdoor advertising to a Pinterest bulletin board. Apples to oranges. Typewriters to tablets. …
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