You and your team (agency, interns, and employees) spent the last year growing your fan base, increasing engagement, and driving brand awareness. While the efforts went well, in the end, you have a nagging feeling that you forgot something. It m…
Blog posts : "roi"
How to Win Digital Marketing Dollars from Your Skeptical CEO
By De-de Mulligan
Base Your Budget Loosely on ROI
In my experience, most CEOs are leery of marketing. They see it as a necessary evil – nothing more, nothing less. Many don’t budget more than 5% of their revenue for it and only do so to thw…
Marketing Concepts + Social Media = ROI? Maybe Yes, Maybe No
As a self-proclaimed social media consultant and expert, I am always amazed at the misunderstanding of social media in the C-Suite world. These highly intelligent, and might I add highly paid individuals, seem to be looking at social media …
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