By Kristin Shawd
Has the digital age, with all its data, killed the artistic side of marketing? It’s a valid question as metrics and analytics are increasingly hyped as the sure-fire solution for many of today’s marketing challenges.
If this is true, it suggests that marketers (and thus all business owners) should focus more on data and analytics, even if it comes at the expense of the artistic side of marketing.
Let’s think about that. Do we really believe that science can re…
By Kristin Shawd
As 2019 approaches its halfway mark, you may be wondering what happened to those marketing resolutions you made back in the dawning days of January. You remember, that morning you scribbled on a napkin over your morning coffee and muffin, "How to improve growth in 2019: start blogging consistently, establish business social media accounts, research new content marketing ideas."
Perhaps you've come across this napkin a time or two in a pile of papers just to lose track of i…