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Blog posts : "seo"

Why All Small Businesses Should Focus on Long Tail Keywords

By De-de Mulligan

Every client I have ever worked with hopes to land on page one for specific keywords. 

That is my dream, too. 

But here's the reality -- In the SEO world, you are only going to rank for short-term keywords (one-two words) if you have high domain authority (greater than 60) AND are willing to spend much money for blogging, case studies, and PPC. 

Here lies the conundrum - most small business owners don't have high DA or large marketing budgets. 

So what ar…

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How to Build Better Backlinks

By De-de Mulligan

A Powerful Way to Build Better SEO

As the saying goes, "there are many ways to skin a cat," which appropriately applies to backlinks. Depending on who you listen to and how much effort you want to put into boosting your website's domain authority, backlinks are certainly a way to achieve this objective.  Before I go on any further, I'd like to clarify I'm speaking about whitehat SEO methodology, which to me, is the only way to build an effective, long-lasting SEO s…

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Remember These Tips When It Comes to Your Website


By De-de Mulligan

Many of you probably have a website. Some of you put it up years ago and haven't touch it since. Some of you revamped it two years ago and feel you are good to go. 

However, in today's fast-paced, digital world, we recommend that all websites should have an audit once a year. Why? Not for reasons that you think. It's merely to make sure you have the best opportunity to rank for organic search and that you are meeting the ever-changing needs of today's users. 

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6 Killer Stats that Confirms the Importance of SEO

SEO, Search Engine Optimization, Mulligan Management Group SEO

By De-de Mulligan


Search Engine Optimization Helps Ranking

What is SEO?

It is the way your company comes up on Google, Bing, or Yahoo when a user completes a search. With voice searches becoming all the rage, it’s the way, Siri, Alexa and Google Home identify you over the competition.


Most businesses want to rank organically with their search terms, without paying for ads to do so.


SEO Stats to Savor

According to recent research:

  • There is a 97%…

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What is owned, paid, and earned media?

by De-de Mulligan

Digital Marketing Excels With These Three

When it comes to finalizing your search strategy, our clients often lean on owned channels to pave the lead generation way. However, it has been my experience if you want to move the proverbial search needle a cohesive strategy that encompasses all three is your best bet to drive more individuals to your website, grow your followers, and establish your industry authority.

Learn more about each term, why it’s essential, and …

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Part 4: Where Should Your Website Reside?

Everything has a home, a place in which it exists, and your website is no different.

A website’s home is not its content (words and images), nor is it a website’s address, which is called its domain name (or URL).

A website’s home, called its WEB HOST, is the location where the web content resides.

Just as choosing a home for your family is an important decision, so is choosing the right web host (home) for your website. In this fourth installment of our Six-Part Series on We…

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The Importance of Search Engine Optimization and Meaningful Engagement

Nearly half of your traffic comes from Google searches (yes, that's a real statistic), what makes that statistic even more daunting is that 75% of users never scroll past the first page of search results. If you aren't on the first page, you're irrelevant.


When you go to Google and you enter "Tacos near me", Google runs a customized algorithm that searches the internet for "tacos" in a geographically close location. The idea behind search engine optimization is to make it so that…

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5 Tips to Increase Your Google Ranking

google ranking, Mulligan Management Group digital marketing agency Hudson Ohio


Are you looking to drive more visibility and traffic to your business? Duh! Of course, you are! Google recently announced changes to their ranking algorithm that will provide more relevant results to the user, based on the criteria of their search. This new search system will bring fresher content to the forefront, thus allowing the user to see the most recent information about whatever they are searching on. So how can property owners take advantage of this update? 


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8 Blog Posts