Digital Marketing is ever-changing. Any business that believes they have conquered digital marketing strategies may soon learn they are behind the trends. And while being trendy may not be your business goal, keeping ahead of your competition cer…
Blog posts : "Digital"
Part 6: How to Develop a Website
After long consideration, or perhaps due to reading parts 1-5 of this blog series, you’ve finally concluded that it is time to establish a web presence for your business or update that website that is not effectively serving your business goals.…
Part 5: When Should You Update or Develop Your Website?
Website development seems a daunting task, causing many to justify inaction or procrastination. Thoughts such as these are all too common:
- “I have a web presence on the internet with the site I created four years ago; that’s sufficient.”…
Part 4: Where Should Your Website Reside?
Everything has a home, a place in which it exists, and your website is no different.
A website’s home is not its content (words and images), nor is it a website’s address, which is called its domain name (or URL).
A website’s home, call…
Part 3: What is a Website?
Wait. Don’t click away. I know what you’re thinking. You don’t need someone to put you in a highchair to tell you what it is. Give me your ear for just a moment and allow me to explain.
Yes, we all know in general terms what a webs…
Part 2: Who is Your Website Targeting?
As discussed in Part 1 of the first question to ask and answer yourself in order to have an effective website is why. Once you have a concrete idea about why you want a website, now it is time to begin thinking about who your website is really …
Part 1: Why are you building a website?
Have you ever visited a website for a specific purpose only to have no idea where to look or click for the information you were seeking? Have you ever quickly clicked the back arrow on your browser to try the next link down in hopes that …
5 Reasons Why You Need a Digital Content Calendar
Your Company Must Have One
Have you ever gotten writer's block when it comes to social posts? Or have so much content that you aren’t sure what to write first? Or have multiple editors and writers but no plan about who is writing w…
The Importance of Search Engine Optimization and Meaningful Engagement
Nearly half of your traffic comes from Google searches (yes, that's a real statistic), what makes that statistic even more daunting is that 75% of users never scroll past the first page of search results. If you aren't on the first page, you're…
6 Reasons Small Business Owners Should Be Blogging
After being in this industry for a little while, it always amazes me the number of business owners that don't understand the importance and advantages of a company blog. So, I have compiled a short list of reasons why business owners need t…
Using Hashtags Effectively for Your Digital Marketing
As a business owner, you spend a lot of time and money on digital marketing. You post on Facebook, Twitter, Pinterest, and Instagram There's so much of your content out there that you want to be found, you need it to be found. …
5 Fabulous Questions to Ask a Digital Marketing Agency
How do you go about choosing a digital marketing agency? Do you base your decision on price, value, service, or experience?
During the last few years, a plethora of new "Online Experts" have hit the market, intended to improve your c…
Why Everyone in your Organization Needs to be on the Social Media Train
I have been working and delivering content in the social media world for the last ten years. I have trained many company employees, non-profits, and individuals on the internal workings of Facebook, LinkedIn, Twitter, and the like. And I …
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