For the first time in history, we have five generations in the U.S. labor force. This is due to greater life expectancy, increased divorce rate, more women in the workplace, and individuals forgoing college and going straight to a vocation right out of high school.
This can be a challenge for marketing professionals whose mission is to communicate the right message to the right audience at the right time. So here is a snapshot of what you should know about each generation and strate…
In today's fast-paced, information-centric world, it's essential to have the right tools in place to improve your employees' workplace experience. To do so, you'll need the right technology-enabled programs. This blog post will take a hard look at the use of Agile, Lean, DevOps, and other learning initiatives to keep your digital disruption transformation manageable.
Agile software development is an umbrella term for a set of frameworks and practices based on the values and pri…
Let’s face it – if you are in charge of your organization’s online presence, time is rarely on your side. There are meetings to be had and employees to manage. Not to mention the fires you need to put out daily.
What if I told you there’s an easier way to manage the process? If you follow this process, you will save oodles of time and keep your stress level to a manageable level!
I recently finished an article from Harvard Business Review that brought up an exciting premise; At the same time, many leaders talk a good game about digital changes within their company; the fundamental ability to embrace it is lacking.
Case in point: many companies are creating a new position called a Chief Digital Officer. However, they are not giving that person a budget or clear initiative about what they want from them. And we all know without a budget, the use of technology to cha…
Digital Marketing is ever-changing. Any business that believes they have conquered digital marketing strategies may soon learn they are behind the trends. And while being trendy may not be your business goal, keeping ahead of your competition certainly is.
Following are 5 Digital Marketing Trends for 2019 that you’ll want to add to your strategy to stay ahead of your competitors.
If your current approach to social media is as a o…
After long consideration, or perhaps due to reading parts 1-5 of this blog series, you’ve finally concluded that it is time to establish a web presence for your business or update that website that is not effectively serving your business goals.
Now what?
First, take this moment in. It is progress to recognize that change is needed. It’s the first step in achieving your goal. You’ve made the first decision, now it’s time to consider what comes next.
There are two paths forwa…
Website development seems a daunting task, causing many to justify inaction or procrastination. Thoughts such as these are all too common:
I…
Everything has a home, a place in which it exists, and your website is no different.
A website’s home is not its content (words and images), nor is it a website’s address, which is called its domain name (or URL).
A website’s home, called its WEB HOST, is the location where the web content resides.
Just as choosing a home for your family is an important decision, so is choosing the right web host (home) for your website. In this fourth installment of our Six-Part Series on We…
Wait. Don’t click away. I know what you’re thinking. You don’t need someone to put you in a highchair to tell you what it is. Give me your ear for just a moment and allow me to explain.
Yes, we all know in general terms what a website is; however, due to rapidly changing technologies and end-user preferences, many don’t know what an active site is in today’s competitive business environment.
In part one of this series, we demonstrated the importance of doing a deep-dive…
As discussed in Part 1 of the first question to ask and answer yourself in order to have an effective website is why. Once you have a concrete idea about why you want a website, now it is time to begin thinking about who your website is really targeting.
The way your website is presented to an audience is crucial. If your website visitor cannot find what they are looking for specifically or be able to navigate to (i.e. click a link) to get to what they are seeking immediat…
Have you ever visited a website for a specific purpose only to have no idea where to look or click for the information you were seeking? Have you ever quickly clicked the back arrow on your browser to try the next link down in hopes that the following website will be more straightforward? Unfortunately, these are much too often actions for online information seekers.
It's why it is paramount to consider the essential 5 W’s before you even think the development of a w…
Have you ever gotten writer's block when it comes to social posts? Or have so much content that you aren’t sure what to write first? Or have multiple editors and writers but no plan about who is writing what, when?
You may need a social editorial calendar. Just like a traditional editorial calendar, a social schedule helps to plan out what to post on which dates and months. It gives you and your team a plan of attack.
So w…
Nearly half of your traffic comes from Google searches (yes, that's a real statistic), what makes that statistic even more daunting is that 75% of users never scroll past the first page of search results. If you aren't on the first page, you're irrelevant.
When you go to Google and you enter "Tacos near me", Google runs a customized algorithm that searches the internet for "tacos" in a geographically close location. The idea behind search engine optimization is to make it so that…
After being in this industry for a little while, it always amazes me the number of business owners that don't understand the importance and advantages of a company blog. So, I have compiled a short list of reasons why business owners need to take advantage of blogging.
As a business owner, you spend a lot of time and money on digital marketing. You post on Facebook, Twitter, Pinterest, and Instagram There's so much of your content out there that you want to be found, you need it to be found. The time and money need to be worth it, but how do you make that happen? By using hashtags.
Hashtags, when used effectively, are the best organic way to make your content found. There aren't a lot of rules surrounding them, but there …
Are you looking to drive more visibility and traffic to your business? Duh! Of course, you are! Google recently announced changes to their ranking algorithm that will provide more relevant results to the user, based on the criteria of their search. This new search system will bring fresher content to the forefront, thus allowing the user to see the most recent information about whatever they are searching on. So how can property owners take advantage of this update?
How do you go about choosing a digital marketing agency? Do you base your decision on price, value, service, or experience?
During the last few years, a plethora of new "Online Experts" have hit the market, intended to improve your company's search ranking and brand awareness. But with all these choices coupled with the decision criteria above, what organizations are equipped to provide you with the best solution?
Have you ever looked at Facebook and wondered why so many people resonate with one post versus another? Why you aren't getting more traffic on Twitter? It may seem to you that one social media post is just like another, but the reality is good posts have that extra “special ingredient” yours may be lacking.
Although there are many books, websites, and blog postings on what a good post entails (and I have read many of them), Guy Kawasaki has come up with some good points that hi…
I have been working and delivering content in the social media world for the last ten years. I have trained many company employees, non-profits, and individuals on the internal workings of Facebook, LinkedIn, Twitter, and the like. And I have even tried to get individuals involved in posting content on their company’s site.
Most of the time it has been a real struggle for the organization to understand the benefit of this training. But I am here today to share with you why t…
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