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Blog posts : "social media advertising"

Online Engagement: Both Art and Science [Infographic]

Online Engagement Infographic, Mulligan Management Group

By Kristin Shawd

Has the digital age, with all its data, killed the artistic side of marketing? It’s a valid question as metrics and analytics are increasingly hyped as the sure-fire solution for many of today’s marketing challenges.

If this is true, it suggests that marketers (and thus all business owners) should focus more on data and analytics, even if it comes at the expense of the artistic side of marketing. 

Let’s think about that. Do we really believe that science can re…

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