After long consideration, or perhaps due to reading parts 1-5 of this blog series, you’ve finally concluded that it is time to establish a web presence for your business or update that website that is not effectively serving your business goals.
Now what?
First, take this moment in. It is progress to recognize that change is needed. It’s the first step in achieving your goal. You’ve made the first decision, now it’s time to consider what comes next.
There are two paths forwa…
As discussed in Part 1 of the first question to ask and answer yourself in order to have an effective website is why. Once you have a concrete idea about why you want a website, now it is time to begin thinking about who your website is really targeting.
The way your website is presented to an audience is crucial. If your website visitor cannot find what they are looking for specifically or be able to navigate to (i.e. click a link) to get to what they are seeking immediat…
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