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Walk the Talk


When you think of a used car salesperson, what comes to mind? Slimy, sleazy, a person that will tell you anything to close the deal?

In every profession, there are people you admire and people you don’t. And it doesn’t have anything to do as to whether you like them or not. It is something more.

What do these people you admire have in common? They say what they mean and mean what they say. Today’s blog will focus on the five elements of a person that walks the talk.


CREDIBLE: Capable of being believed.

Litmus Test: Do people believe you? Do they trust what you say is true, or do they need to check out your story with others?

Moral: Always tell the truth. If you don’t know, say so. Please write down the questions and get back to them. If you screw up and give the wrong information (it happens), apologize, and provide the correct information.


REPUTABLE: Honorable and respectable.

Litmus Test: Do you honor and respect your clients, prospects, friends, and family? Or are you friendly to some and menacing to others?

Moral: Everyone deserves to be honored and respected. Show this in your next meeting, sales call, or at home with your family and see what you get back. The reaction might surprise you.


ETHICAL: Know the difference between right and wrong.

Litmus Test: When faced with a troubling situation, do you always do the right thing even if it is not the most popular or goes against the established practice?  

Moral: Have you walked away from business or a job because the person you were dealing with was unethical? Being ethical is the only way to keep your reputation solid.

AUTHENTIC: Genuine and real.

Litmus Test: Are you the same person in the office as you are at home? Do you let customers see you smile and laugh? Do you share your life experiences with co-workers?

Moral: Be authentic. The more people get to know the real you, the more they will want to help you succeed.



Litmus Test: Can people count on you? Do you always tell the truth? Do you follow through on your obligations? Do you keep a confidence?

Moral: Say what you mean and follow up. Be consistent in your actions. Don’t gossip or triangulate. Keep confidences, and yours will be kept too.




We at Mulligan Management Group do what we say and say what we do. If we can help you with your digital marketing efforts, please call us at 330-472-7673.

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