Menu
header photo

Blog posts

Understanding E-E-A-T: Google's New Standard for Website Content

Digital landscapes are ever-evolving. Google's once widely recognized standard E-A-T (Expertise, Authoritativeness, Trustworthiness) has expanded to E-E-A-T. This new standard now considers Engagement a vital aspect along with Expertise, Authoritativeness, and Trustworthiness.

 

In this article, we'll break down each element of E-E-A-T and explain how you can optimize your website content to meet this new standard.

 

What is E-E-A-T?

E-E-A-T stands for:

 

1. Engag…

Read More

Why You Need to Update Your Website Every Few Months

In today’s digital world, having a website has become essential for businesses of all sizes. A well-designed and maintained website can boost your brand image, engage customers, and drive conversions. However, regular updates and maintenance are crucial to keeping your website functioning optimally and staying competitive.

This blog post, we’ll discuss the importance of website updates and maintenance and why outsourcing these tasks to a digital marketing agency can help your business t…

Read More

Demystifying Digital Marketing: How It Works and Why It Matters

In the ever-evolving business world, digital marketing has become an essential component of an organization. As more people continue to rely on the internet for their daily needs, businesses have recognized the importance of reaching customers online. But how exactly does digital marketing work, and why is it so crucial? In this blog post, we'll delve into the inner workings of digital marketing and explore its significance for businesses of all sizes.

What is Digital Marketing?

Di…

Read More

Blogging 101: What and Why Blogs are Important

What is a Blog?

 

A blog is an online platform where regularly published written content covers various topics about information that touches that business.

Blogs often feature a chronological arrangement of posts, with the most recent content appearing first.

Blogs must be written or frequently updated - it's not a static part of your website.

On the logistics side – it has a catchy headline, contains photos or video, and is usually between 300-2,000 words long. There is…

Read More

Can Digital Marketing Save Your Business?

Digital marketing can certainly help save a struggling business, but it's not a guaranteed solution. Digital marketing can help companies to:

  • reach new customers,

  • improve brand awareness,

  • increase engagement, and

  • drive more sales.

 

However, the success of digital marketing depends on many factors, such as

 

  • the quality of the marketing strategy,

  • the effectiveness of the marketing channels used,

  • the quality of the prod…

Read More

Can Digital Marketing Replace Traditional Marketing?

Digital marketing and traditional marketing have their unique strengths and advantages. While digital marketing has become increasingly popular in recent years, it does not necessarily mean it can entirely replace traditional marketing.

Traditional marketing methods, such as

  • Print ads
  • Billboards
  • Direct mail

still have a place in specific industries and markets. For example, a local restaurant may find distributing flyers and running print ads effective ways to reach their t…

Read More

Are Digital Marketing Agencies Worth It?

digital marketing agency, digital marketing agencies, Mulligan Management Group, Stow Ohio

The value of a digital marketing agency depends on various factors, including your business goals, budget, and expertise in digital marketing. Here are some factors to consider:

Expertise: A digital marketing agency has professionals in SEO, social media marketing, website development, and blog writing. If you lack expertise in these areas, an agency can help you to develop and execute a comprehensive digital marketing strategy that aligns with your business goals.

 

Cost: Digital …

Read More

Are Digital Marketing Certifications Worth it?

digital marketing certifications Mulligan Management Group De-de Mulligan

Digital marketing certifications can be worth it, but it depends on several factors. Here are some things to consider:

  1. Industry recognition: Some digital marketing certifications are highly recognized and respected. These certifications can help you stand out in the job market and demonstrate your expertise to potential employers.
     
  2. Cost: Some certifications can be expensive, so weighing the cost against the potential benefits is essential. Consider the value the certification …

Read More

Twelve Secrets to Building Your Brand Name in a Digital World

 

  1. Discover your brand promise
  2. What is your message's emotional appeal?
  3. Position your brand
  4.  Develop a signature
  5. Define your market
  6. Create a message 
  7. Be consistent
  8. Tie your brand to events
  9. Measure your marketing result
  10. What target market do you serve?
  11. Are these markets distinct?
  12. Is there a cross-over potential between the products?

 

Discover your Brand Promise!

To discover your market, start by researching your customers and non-customers. Why did y…

Read More

Are Digital Marketing Bootcamps Worth it?

 

 

 

The short answer to this question is I don’t know because I never went through one. Doing some research on the Internet, it looks like they are best suited for individuals who are brand new to digital marketing and need to ramp up their skillset quickly.

That doesn’t mean I don’t have an opinion on them.

 

First, there is the cost.

The courses range from $2,500 to $16,000.

 

 

Second, there is the time.

Most of these courses are still onli…

Read More

Skills to look for in a Copywriter or Blogger

What skills make up a good writer? Here are some characteristics to look for when researching a high-quality writer. 

Published work

The first step to vetting a writer is reading through their published work.

Generally, a good indicator of a talented writer includes: 

  • The scope of their writing
  • The frequency of their writing
  • The quality of their writing

In addition, look for other things, such as long-form pieces or any variety, to show that they can adapt to differ…

Read More

Give Some Thought to Volunteering

Having Trouble Getting RSVPs? Try This Pain-Free Approach

Meetings, conventions, and trade shows consistently rank as effective undertakings to engage with customers, prospects, and other employees.

Even so, increased competition, the higher number of no-shows, lackluster speakers, and not delivering to sponsors or stakeholders' expectations are the challenges planners face today in getting people to their events. Many of these problems stem from an outdated invitation and RSVP process.

If you feel like getting individuals to RSVP is a signif…

Read More

Event Technology Myths versus Reality

myth vs reality for event technology, rentacomputer, de-de mulligan, mulligan management group

5 Most Common Misconceptions

 

If you are a meeting planner, you know that the thought of introducing new or different technology into your meeting environment might be a scary one for a variety of reasons. But the truth of the matter is event technology has tangible benefits, according to research conducted at Frost & Sullivan.

When 14,000 industry participants were polled, they felt that event technology can:

  • Increase attendee engagement by 33%
  • Increase productivity by 27…

Read More

A Super Effective Hybrid Solution

meeting owl, mulligan management group, hybrid meeting, rentacomputer

Even though the pandemic is moving on, our meeting and event habits have changed. Some have been clamoring for face-to-face meetings to return; some like virtual events' flexibility, speed, and safety.

This leads many organizations to offer hybrid meetings – a blend of both worlds. The chart below reflects survey results from the Event Manager Blog.

 

How Do You Include Everyone?

 

A Meeting Owl Rental is the perfect solution! This lightweight device offers a 360-degre…

Read More

Put Teambuilding Front and Center at Your Conference

teambuilding, teamwork, Mulligan Management Group Stow Ohio

Many event organizers think about teambuilding as an add-on function. One that fills a gap in the schedule or can be completed in attendees' free time (i.e., paintball or rock climbing).

But truth be told, the right teambuilder can help build relationships, trust, and cohesiveness among participants, especially if they don't know each other well or there's already tension between them. The key to success is introducing the team theme when attendees arrive and keeping it alive until the me…

Read More

Icebreakers 101: Five Ways to Introduce Them Effectively

meeting icebreakers 101 by De-de Mulligan and Mulligan Management Group Blog Post

 

As the name implies, Icebreakers are meant to “break the ice” among individuals that are virtually strangers or perhaps only see each other occasionally. With proper planning, your icebreaker can be an excellent avenue for participants to take their relationships to the next level and start to have fun at your event.

It is essential to introduce the right icebreaker, but it requires proper planning and forethought. Here is your icebreaker roadmap.

 

Plan for Icebreaker Su…

Read More

Make Your Meeting More Interesting With these Subtle Changes

Are these adjectives associated with your meeting – stale, dull, or uneventful?

If you have planned the same meeting the same way for several years, now is the time to make minor changes, so the event you and your staff work hard on is brought back to life.

“Everyone is looking for an experience. We’ve learned how to make attendees feel special. All the small touches tell your story,” stated Colin Cowie, Owner of Colin Cowie Lifestyle.

 

Four Subtle Changes

 

Chan…

Read More

What does Your Front Porch Say About You?

front porch, things to have on a front porch, Mulligan Management Group

Your front area, stoop, or porch is the first thing people see before entering your home. In most cases, they linger there for a few seconds. So it’s vital that your porch look as spiffy and welcoming as possible to leave a lasting impression.

Here are ten ideas to leave a remarkable impression right from the start.

 

Make it Clean and Tidy

Clean your porch. Get rid of leaves and cobwebs up and around it. Look at this area with a critical eye. Be sure to repair any issues. Pow…

Read More

Make Your Meetings More Manageable with These Six Tips

According to a Harvard Business Review poll of 182 senior executives, many feel meetings are too frequent, poorly timed, and badly run. Consider this research:

  • Meetings take up 23 hours of a workweek, up from 10 hours in the 1960s.
  • Meetings can encourage dysfunctional behaviors such as wandering off-topic, complaining about co-workers, and criticizing attendees. Companies that allow this to happen have lower levels of market share, less innovation, and experience higher employee turn…

Read More

20 Blog Posts