In today’s digital world, having a website has become essential for businesses of all sizes. A well-designed and maintained website can boost your brand image, engage customers, and drive conversions. However, regular updates and maintenance are crucial to keeping your website functioning optimally and staying competitive.
This blog post, we’ll discuss the importance of website updates and maintenance and why outsourcing these tasks to a digital marketing agency can help your business t…
In the ever-evolving business world, digital marketing has become an essential component of an organization. As more people continue to rely on the internet for their daily needs, businesses have recognized the importance of reaching customers online. But how exactly does digital marketing work, and why is it so crucial? In this blog post, we'll delve into the inner workings of digital marketing and explore its significance for businesses of all sizes.
Di…
A blog is an online platform where regularly published written content covers various topics about information that touches that business.
Blogs often feature a chronological arrangement of posts, with the most recent content appearing first.
Blogs must be written or frequently updated - it's not a static part of your website.
On the logistics side – it has a catchy headline, contains photos or video, and is usually between 300-2,000 words long. There is…
Digital marketing can certainly help save a struggling business, but it's not a guaranteed solution. Digital marketing can help companies to:
However, the success of digital marketing depends on many factors, such as
Digital marketing and traditional marketing have their unique strengths and advantages. While digital marketing has become increasingly popular in recent years, it does not necessarily mean it can entirely replace traditional marketing.
Traditional marketing methods, such as
still have a place in specific industries and markets. For example, a local restaurant may find distributing flyers and running print ads effective ways to reach their t…
The value of a digital marketing agency depends on various factors, including your business goals, budget, and expertise in digital marketing. Here are some factors to consider:
Expertise: A digital marketing agency has professionals in SEO, social media marketing, website development, and blog writing. If you lack expertise in these areas, an agency can help you to develop and execute a comprehensive digital marketing strategy that aligns with your business goals.
Cost: Digital …
Digital marketing certifications can be worth it, but it depends on several factors. Here are some things to consider:
Cost: Some certifications can be expensive, so weighing the cost against the potential benefits is essential. Consider the value the certification …
To discover your market, start by researching your customers and non-customers. Why did y…
The short answer to this question is I don’t know because I never went through one. Doing some research on the Internet, it looks like they are best suited for individuals who are brand new to digital marketing and need to ramp up their skillset quickly.
That doesn’t mean I don’t have an opinion on them.
First, there is the cost.
The courses range from $2,500 to $16,000.
Second, there is the time.
Most of these courses are still onli…
Ever come across the acronym E-A-T (or EAT) in a conversation about your business website and thought to yourself, “What is that? I’m not in the food industry; what does this have to do with my business?”
While your business may not be in the food sector, you do...or at least you should...know and care about Google’s Page Quality Rating Guidelines, which center on Google’s E-A-T principle.
E-A-T is part of Google’s basic framework for as…
What skills make up a good writer? Here are some characteristics to look for when researching a high-quality writer.
The first step to vetting a writer is reading through their published work.
Generally, a good indicator of a talented writer includes:
In addition, look for other things, such as long-form pieces or any variety, to show that they can adapt to differ…
Meetings, conventions, and trade shows consistently rank as effective undertakings to engage with customers, prospects, and other employees.
Even so, increased competition, the higher number of no-shows, lackluster speakers, and not delivering to sponsors or stakeholders' expectations are the challenges planners face today in getting people to their events. Many of these problems stem from an outdated invitation and RSVP process.
If you feel like getting individuals to RSVP is a signif…
If you are a meeting planner, you know that the thought of introducing new or different technology into your meeting environment might be a scary one for a variety of reasons. But the truth of the matter is event technology has tangible benefits, according to research conducted at Frost & Sullivan.
When 14,000 industry participants were polled, they felt that event technology can:
Even though the pandemic is moving on, our meeting and event habits have changed. Some have been clamoring for face-to-face meetings to return; some like virtual events' flexibility, speed, and safety.
This leads many organizations to offer hybrid meetings – a blend of both worlds. The chart below reflects survey results from the Event Manager Blog.
A Meeting Owl Rental is the perfect solution! This lightweight device offers a 360-degre…
Many event organizers think about teambuilding as an add-on function. One that fills a gap in the schedule or can be completed in attendees' free time (i.e., paintball or rock climbing).
But truth be told, the right teambuilder can help build relationships, trust, and cohesiveness among participants, especially if they don't know each other well or there's already tension between them. The key to success is introducing the team theme when attendees arrive and keeping it alive until the me…
As the name implies, Icebreakers are meant to “break the ice” among individuals that are virtually strangers or perhaps only see each other occasionally. With proper planning, your icebreaker can be an excellent avenue for participants to take their relationships to the next level and start to have fun at your event.
It is essential to introduce the right icebreaker, but it requires proper planning and forethought. Here is your icebreaker roadmap.
Are these adjectives associated with your meeting – stale, dull, or uneventful?
If you have planned the same meeting the same way for several years, now is the time to make minor changes, so the event you and your staff work hard on is brought back to life.
“Everyone is looking for an experience. We’ve learned how to make attendees feel special. All the small touches tell your story,” stated Colin Cowie, Owner of Colin Cowie Lifestyle.
Your front area, stoop, or porch is the first thing people see before entering your home. In most cases, they linger there for a few seconds. So it’s vital that your porch look as spiffy and welcoming as possible to leave a lasting impression.
Here are ten ideas to leave a remarkable impression right from the start.
Clean your porch. Get rid of leaves and cobwebs up and around it. Look at this area with a critical eye. Be sure to repair any issues. Pow…
According to a Harvard Business Review poll of 182 senior executives, many feel meetings are too frequent, poorly timed, and badly run. Consider this research:
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