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9 Email Etiquette Tips Every Professional Should Know

email, email marketing, Mulligan Management Group, Training

According to a 2023 Microsoft study, office workers spend 9 hours weekly on email. To put this statistic in perspective, the average office worker spends two hours a day checking and responding to emails.


Yet many people still don’t know how to send or respond to a properly formatted email. Many professionals make embarrassing mistakes that could be detrimental to their professional careers and reputations.


You should consider the dos and don’ts before sending or respond…

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Practices to Make Earth Day, Every Day

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We All Can Make a Difference


On April 22nd, we celebrated the 54th anniversary of Earth Day, which was estimated to be observed by over 200 million people in 192 countries around the globe. While it may seem that one person, meeting, or property cannot impact global change, small commitments to green operations can help. 


Helpful Suggestions to Make Your Event Greener


Here are seven ways you can green your event without costing your organization an arm and a leg:

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8 Key Components of a Strong Electronic Communications Policy



Which electronic communications do you have to consider for such a policy? Email? Social Media posts? VoIP calls? Texting? Chatbot conversations? WhatsApp?

The answer is: All of them.

An Electronic Communication Policy (ECP) is a comprehensive document that clearly expresses your plan and its repercussions. Here is what you need to know to get started.


Eight ECP Must-Have Elements


  1. Establish proper usage rules.
    Employees must know that all electronic …

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Celebrating Small Business Week 2024: How You Can Support Local Entrepreneurs

As we enter Small Business Week 2024, it's a fantastic opportunity to reflect on the crucial role that small businesses play in our communities and the broader economy. These enterprises add character and uniqueness to our neighborhoods, create jobs, foster community ties, and drive innovation. Supporting small businesses is more critical now than ever, and you can contribute to their success in many ways. Here are some impactful ways.


 1. Shop Local

One of the most direct ways …

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8 Agonizing Gardening Mistakes and How to Avoid Them

Spring is in full bloom, and if you are like most Ohioans, you plan to plant your vegetables and flowers around Memorial Day weekend. However, getting suitable plants to thrive in your garden can be tricky – especially if you are new to Ohio.

Here are my tips to get you started and keep your garden a source of pride all summer and fall, even if you have a black thumb!


Avoid These 8 Mistakes


Great gardening involves good planning, excellent execution, and superb follow-…

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3 Things You Must Do When Spring Cleaning Your Office

Spring is the perfect time to clean your office space deeply. This season of renewal is a time to enjoy nature’s rebirth and thoroughly inspect and refresh your workspace and shared areas. Here are three essential tasks to help you and your coworkers rejuvenate the environment where you spend most of your weekdays.


1. Pledge to Become More Productive


According to the National Association of Productivity & Organizing Professionals, disorganization can cost up to 4.3 hours …

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8 Cost-Effective Marketing Strategies for Promoting Your Event

 1. Enhance Your Website's Event Visibility

Your event should be one of the first things visitors see on your homepage. Use vibrant images and compelling copy, including the event's date, location, and key attractions.

 Embed a straightforward registration button using tools like Eventbrite, which can also manage ticket sales and track attendance progress.


 2. Optimize Social Media Usage

Develop a unique hashtag for your event to streamline discussions and heighten visib…

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Revitalizing Event Sponsorships: Innovative Strategies for Modern Challenges

The landscape of event sponsorships has undergone significant changes, making the pursuit of sponsors a more nuanced and strategic endeavor for event planners. Gone are the days when potential sponsors eagerly awaited opportunities, ready to invest substantial sums in exchange for a moment in the spotlight. Today's event planners face a more complex scenario, marked by tighter budgets and evolving expectations. To navigate this terrain effectively, adopting a sponsor-centric approach is esse…

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Want Better Team Dynamics? Work on Yourself First

Creating a more cohesive and effective work environment begins with individual self-improvement. The premise that personal development precedes collective success has only grown more relevant with global, remote teams.


 1. Be Real

Authenticity remains paramount in professional environments. To enhance authenticity, consider engaging with Brene Brown's work, particularly her book Daring Greatly, where she explores vulnerability and its power to transform relationships. Her TED ta…

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Great Leadership Traits – How Many Do You Have?

1. Embrace Hybrid Work: The rise of hybrid work environments has emphasized the need for adaptable leadership styles.


2. Digital Transformation: As companies undergo digital transformations, the pacesetting and democratic leadership styles are pivotal in encouraging innovation and ensuring all team members are heard. A McKinsey survey found that digital-first companies report higher efficiency and faster decision-making.


3. Diversity, Equity, and Inclusion (DEI): An inclusi…

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Mastering the Art of Presence


What does it mean to be present?


Three Dimensions of Presence



1. Being Present to the Moment: Embracing the here and now without distraction.

2. Being Present with Others: Engaging fully with the people around us.

3. Being Present with a Task: Focusing intently on the task without multitasking.

Living in the present moment offers numerous benefits, including increased mindfulness, improved mental health, better relationships, enhanced productivity, redu…

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Understanding E-E-A-T: Google's New Standard for Website Content

Digital landscapes are ever-evolving. Google's once widely recognized standard E-A-T (Expertise, Authoritativeness, Trustworthiness) has expanded to E-E-A-T. This new standard now considers Engagement a vital aspect along with Expertise, Authoritativeness, and Trustworthiness.


In this article, we'll break down each element of E-E-A-T and explain how you can optimize your website content to meet this new standard.


What is E-E-A-T?

E-E-A-T stands for:


1. Engag…

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Why You Need to Update Your Website Every Few Months

In today’s digital world, having a website has become essential for businesses of all sizes. A well-designed and maintained website can boost your brand image, engage customers, and drive conversions. However, regular updates and maintenance are crucial to keeping your website functioning optimally and staying competitive.

This blog post, we’ll discuss the importance of website updates and maintenance and why outsourcing these tasks to a digital marketing agency can help your business t…

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Demystifying Digital Marketing: How It Works and Why It Matters

In the ever-evolving business world, digital marketing has become an essential component of an organization. As more people continue to rely on the internet for their daily needs, businesses have recognized the importance of reaching customers online. But how exactly does digital marketing work, and why is it so crucial? In this blog post, we'll delve into the inner workings of digital marketing and explore its significance for businesses of all sizes.

What is Digital Marketing?


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Blogging 101: What and Why Blogs are Important

What is a Blog?


A blog is an online platform where regularly published written content covers various topics about information that touches that business.

Blogs often feature a chronological arrangement of posts, with the most recent content appearing first.

Blogs must be written or frequently updated - it's not a static part of your website.

On the logistics side – it has a catchy headline, contains photos or video, and is usually between 300-2,000 words long. There is…

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Can Digital Marketing Save Your Business?

Digital marketing can certainly help save a struggling business, but it's not a guaranteed solution. Digital marketing can help companies to:

  • reach new customers,

  • improve brand awareness,

  • increase engagement, and

  • drive more sales.


However, the success of digital marketing depends on many factors, such as


  • the quality of the marketing strategy,

  • the effectiveness of the marketing channels used,

  • the quality of the prod…

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Can Digital Marketing Replace Traditional Marketing?

Digital marketing and traditional marketing have their unique strengths and advantages. While digital marketing has become increasingly popular in recent years, it does not necessarily mean it can entirely replace traditional marketing.

Traditional marketing methods, such as

  • Print ads
  • Billboards
  • Direct mail

still have a place in specific industries and markets. For example, a local restaurant may find distributing flyers and running print ads effective ways to reach their t…

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Are Digital Marketing Agencies Worth It?

digital marketing agency, digital marketing agencies, Mulligan Management Group, Stow Ohio

The value of a digital marketing agency depends on various factors, including your business goals, budget, and expertise in digital marketing. Here are some factors to consider:

Expertise: A digital marketing agency has professionals in SEO, social media marketing, website development, and blog writing. If you lack expertise in these areas, an agency can help you to develop and execute a comprehensive digital marketing strategy that aligns with your business goals.


Cost: Digital …

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Are Digital Marketing Certifications Worth it?

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Digital marketing certifications can be worth it, but it depends on several factors. Here are some things to consider:

  1. Industry recognition: Some digital marketing certifications are highly recognized and respected. These certifications can help you stand out in the job market and demonstrate your expertise to potential employers.
  2. Cost: Some certifications can be expensive, so weighing the cost against the potential benefits is essential. Consider the value the certification …

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Twelve Secrets to Building Your Brand Name in a Digital World


  1. Discover your brand promise
  2. What is your message's emotional appeal?
  3. Position your brand
  4.  Develop a signature
  5. Define your market
  6. Create a message 
  7. Be consistent
  8. Tie your brand to events
  9. Measure your marketing result
  10. What target market do you serve?
  11. Are these markets distinct?
  12. Is there a cross-over potential between the products?


Discover your Brand Promise!

To discover your market, start by researching your customers and non-customers. Why did y…

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20 Blog Posts