As discussed in Part 1 of the first question to ask and answer yourself in order to have an effective website is why. Once you have a concrete idea about why you want a website, now it is time to begin thinking about who your website is really …
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Part 1: Why are you building a website?
Have you ever visited a website for a specific purpose only to have no idea where to look or click for the information you were seeking? Have you ever quickly clicked the back arrow on your browser to try the next link down in hopes that …
5 Reasons Why You Need a Digital Content Calendar
Your Company Must Have One
Have you ever gotten writer's block when it comes to social posts? Or have so much content that you aren’t sure what to write first? Or have multiple editors and writers but no plan about who is writing what, when…
The Importance of Search Engine Optimization and Meaningful Engagement
Nearly half of your traffic comes from Google searches (yes, that's a real statistic), what makes that statistic even more daunting is that 75% of users never scroll past the first page of search results. If you aren't on the first page, you're i…
6 Reasons Small Business Owners Should Be Blogging
After being in this industry for a little while, it always amazes me the number of business owners that don't understand the importance and advantages of a company blog. So, I have compiled a short list of reasons why business owners need to ta…
Using Hashtags Effectively for Your Digital Marketing
As a business owner, you spend a lot of time and money on digital marketing. You post on Facebook, Twitter, Pinterest, and Instagram There's so much of your content out there that you want to be found, you need it to be found. …
5 Fabulous Questions to Ask a Digital Marketing Agency
How do you go about choosing a digital marketing agency? Do you base your decision on price, value, service, or experience?
During the last few years, a plethora of new "Online Experts" have hit the market, intended to improve your c…
Why Everyone in your Organization Needs to be on the Social Media Train
I have been working and delivering content in the social media world for the last ten years. I have trained many company employees, non-profits, and individuals on the internal workings of Facebook, LinkedIn, Twitter, and the like. And I …
Twelve Secrets to Building Your Brand Name in a Digital World
- Discover your brand promise
- What is your message's emotional appeal?
- Position your brand
- Develop a signature
- Define your market
- Create a message
- Be consistent
- Tie your brand to events
- Measure your marketing result
- W…
11 Blog Posts