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Twelve Secrets to Building Your Brand Name in a Digital World

 

  1. Discover your brand promise
  2. What is your message's emotional appeal?
  3. Position your brand
  4.  Develop a signature
  5. Define your market
  6. Create a message 
  7. Be consistent
  8. Tie your brand to events
  9. Measure your marketing result
  10. What target market do you serve?
  11. Are these markets distinct?
  12. Is there a cross-over potential between the products?

 

Discover your Brand Promise!

To discover your market, start by researching your customers and non-customers. Why did y…

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Are Digital Marketing Bootcamps Worth it?

 

 

 

The short answer to this question is I don’t know because I never went through one. Doing some research on the Internet, it looks like they are best suited for individuals who are brand new to digital marketing and need to ramp up their skillset quickly.

That doesn’t mean I don’t have an opinion on them.

 

First, there is the cost.

The courses range from $2,500 to $16,000.

 

 

Second, there is the time.

Most of these courses are still onli…

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What is E-A-T and Why Should You Care?

Image of 5-Star Quality Rating, Mulligan Management Group

 

Ever come across the acronym E-A-T (or EAT) in a conversation about your business website and thought to yourself, “What is that? I’m not in the food industry; what does this have to do with my business?”

While your business may not be in the food sector, you do...or at least you should...know and care about Google’s Page Quality Rating Guidelines, which center on Google’s E-A-T principle.

So, What Exactly is E-A-T? 

E-A-T is part of Google’s basic framework for as…

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Skills to look for in a Copywriter or Blogger

What skills make up a good writer? Here are some characteristics to look for when researching a high-quality writer. 

Published work

The first step to vetting a writer is reading through their published work.

Generally, a good indicator of a talented writer includes: 

  • The scope of their writing
  • The frequency of their writing
  • The quality of their writing

In addition, look for other things, such as long-form pieces or any variety, to show that they can adapt to differ…

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Give Some Thought to Volunteering

Having Trouble Getting RSVPs? Try This Pain-Free Approach

Meetings, conventions, and trade shows consistently rank as effective undertakings to engage with customers, prospects, and other employees.

Even so, increased competition, the higher number of no-shows, lackluster speakers, and not delivering to sponsors or stakeholders' expectations are the challenges planners face today in getting people to their events. Many of these problems stem from an outdated invitation and RSVP process.

If you feel like getting individuals to RSVP is a signif…

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Event Technology Myths versus Reality

myth vs reality for event technology, rentacomputer, de-de mulligan, mulligan management group

5 Most Common Misconceptions

 

If you are a meeting planner, you know that the thought of introducing new or different technology into your meeting environment might be a scary one for a variety of reasons. But the truth of the matter is event technology has tangible benefits, according to research conducted at Frost & Sullivan.

When 14,000 industry participants were polled, they felt that event technology can:

  • Increase attendee engagement by 33%
  • Increase productivity by 27…

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A Super Effective Hybrid Solution

meeting owl, mulligan management group, hybrid meeting, rentacomputer

Even though the pandemic is moving on, our meeting and event habits have changed. Some have been clamoring for face-to-face meetings to return; some like virtual events' flexibility, speed, and safety.

This leads many organizations to offer hybrid meetings – a blend of both worlds. The chart below reflects survey results from the Event Manager Blog.

 

How Do You Include Everyone?

 

A Meeting Owl Rental is the perfect solution! This lightweight device offers a 360-degre…

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Put Teambuilding Front and Center at Your Conference

teambuilding, teamwork, Mulligan Management Group Stow Ohio

Many event organizers think about teambuilding as an add-on function. One that fills a gap in the schedule or can be completed in attendees' free time (i.e., paintball or rock climbing).

But truth be told, the right teambuilder can help build relationships, trust, and cohesiveness among participants, especially if they don't know each other well or there's already tension between them. The key to success is introducing the team theme when attendees arrive and keeping it alive until the me…

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Icebreakers 101: Five Ways to Introduce Them Effectively

meeting icebreakers 101 by De-de Mulligan and Mulligan Management Group Blog Post

 

As the name implies, Icebreakers are meant to “break the ice” among individuals that are virtually strangers or perhaps only see each other occasionally. With proper planning, your icebreaker can be an excellent avenue for participants to take their relationships to the next level and start to have fun at your event.

It is essential to introduce the right icebreaker, but it requires proper planning and forethought. Here is your icebreaker roadmap.

 

Plan for Icebreaker Su…

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Make Your Meeting More Interesting With these Subtle Changes

Are these adjectives associated with your meeting – stale, dull, or uneventful?

If you have planned the same meeting the same way for several years, now is the time to make minor changes, so the event you and your staff work hard on is brought back to life.

“Everyone is looking for an experience. We’ve learned how to make attendees feel special. All the small touches tell your story,” stated Colin Cowie, Owner of Colin Cowie Lifestyle.

 

Four Subtle Changes

 

Chan…

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What does Your Front Porch Say About You?

front porch, things to have on a front porch, Mulligan Management Group

Your front area, stoop, or porch is the first thing people see before entering your home. In most cases, they linger there for a few seconds. So it’s vital that your porch look as spiffy and welcoming as possible to leave a lasting impression.

Here are ten ideas to leave a remarkable impression right from the start.

 

Make it Clean and Tidy

Clean your porch. Get rid of leaves and cobwebs up and around it. Look at this area with a critical eye. Be sure to repair any issues. Pow…

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Make Your Meetings More Manageable with These Six Tips

According to a Harvard Business Review poll of 182 senior executives, many feel meetings are too frequent, poorly timed, and badly run. Consider this research:

  • Meetings take up 23 hours of a workweek, up from 10 hours in the 1960s.
  • Meetings can encourage dysfunctional behaviors such as wandering off-topic, complaining about co-workers, and criticizing attendees. Companies that allow this to happen have lower levels of market share, less innovation, and experience higher employee turn…

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New Year Resolutions for Work

 

Work resolutions can be related to personal goals for the year or personal goals for the day-to-day. Even the smallest of changes have the potential to "rock your world" if you let it. So start by incorporating some small, easy-to-do resolutions into the workday and grow from there.

 

Start with a Positive Attitude

What do you want to happen this year and why? Do you want to make more money to:
 

  • Pay your bills with ease
  • Pay down on your credit cards or
  • Save for t…

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Dos and Don’ts to Keep You Safe This Holiday Season

As the holidays draw near, this is a great time to welcome family and friends into your home or travel to see them.  However, as the days get shorter, colder, and snowier, there are a few safety tips you should keep in mind.

 

12 Dos and Don’ts for the Holidays

 

DON’T let people know where you are going.
Although it is tempting to post your travel plans, pictures, and videos in real-time, this can be a cue to invite burglars into your home. Wait until you get home and p…

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Thanking Your Clients on Thanksgiving

As many of you know, Thanksgiving is the time of year to be grateful for so many things….your health….your family….and, of course, your clients. 

Below are five great tips you can do this week to show how much you care. 

4 Ways to Thank Your Clients

  1. Give tangible gifts.
    Nothing says thank you like a gift or gift card. It doesn’t have to be expensive; a simple token of appreciation will do. Be sure to include ALL your clients. Excluding one or two can cause more dama…

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5 Ways to Thank Your Team This Thanksgiving Season

 

With the Thanksgiving holiday quickly approaching, it’s time to appreciate your team in a thoughtful, considerate way. Research has proven that employees who feel appreciated will reward you with loyalty and continued hard work. Team members recognized for their hard work often take more pride in their work and go the extra mile. In addition, thankfulness helps build better relationships with other employees and promotes a positive workplace.

 

Follow these five tips to make s…

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Attitude of Gratitude - 8 Ways to Show it This Thanksgiving

 

It’s not about the products and services your company makes or delivers; it’s the people that make all the difference. Your employees are the ones who sell your goods, talk to your customers and make things happen.

This post will talk about why you should appreciate your employees this Thanksgiving season and nine creative ways to do so.

The Research

Several studies have concluded that appreciated employees are productive employees. Here is the data:

  • According to Har…

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Make the Most of the Holiday Season with This Useful Business Guide

It seems hard to believe, but the holidays will be in full swing in a few weeks. So, here’s the big question: Is your organization ready? Whether you are a small retail business serving your local community or a large enterprise organization, this is the time to map out employee and customer plans for the rest of the year.

This post will identify critical dates and items to complete to maximize your efforts while showing appreciation for your employees and clientele along the way.

 

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Follow These 8 Cs to Make Your Team Great

 

Everyone gives lip service to teamwork – “they are on my team,” or “it takes a village” or “that shows real team effort.”

Have you often wondered what makes a great team player? We can name them right off the bat in sports, greats like LeBron James or Serena Williams. They know what they want and will do everything to succeed and move forward toward their championship goals. 

What about in business? Or in your office? Can you name a great team player…and most impor…

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