It isn’t a secret that Google values backlinks. They want lots of them, but as with everything else Google does, there are rules. Dos and don’ts of the industry.
The number and quality of backlinks that lead to y…
Blog posts
Why All Small Businesses Should Focus on Long Tail Keywords
Every client I have ever worked with hopes to land on page one for specific keywords.
That is my dream, too.
But here's the reality -- In the SEO world, you are only going to rank for short-term keywords (one-two wo…
How to Build Better Backlinks
A Powerful Way to Build Better SEO
As the saying goes, "there are many ways to skin a cat," which appropriately applies to backlinks. Depending on who you listen to and how much effort you want to put into boosting your we…
Remember These Tips When It Comes to Your Website
Many of you probably have a website. Some of you put it up years ago and haven't touch it since. Some of you revamped it two years ago and feel you are good to go.
However, in today's fast-paced, digital world, we …
What Every Small Business Owner Should Know About Google Core Updates
Don't be Frustrated by Google Updates!
About every quarter, Google changes its core search algorithm in an attempt to deliver better results to the searcher. These significant changes occurred in March, June, and Septemb…
Choosing the Right Digital Marketing Agency Isn't Easy
By De-de Mulligan
Believe it or not, I'm entering my 20th year in business. The first ten were spent in the events planning field. The next nine have been in the digital marketing arena. Times are changing, and it's time to shift my focus …
4 Point Checklist to Increase Website Conversions
By De-de Mulligan
Every client I have ever worked with in my twenty-year entrepreneur history is usually concerned with one thing:
"If I spend money with you, how much business will I yield from that investment?"
The simple…
How to Conduct a Valuable Social Media Audit
by De-de Mulligan
Whether you’ve had social media accounts for ten days or ten years, at some point, you should conduct an audit. While this sounds formal and auspicious, it doesn’t have to be so.
Most industry gurus recommend an …
10 Out-of-the-Box 2019 Social Media Strategies
As you look at the last four months of the year, you may be inclined to shake up your social media strategy, especially if things aren’t moving in an upward fashion. Alternatively, you are looking to increase sales, esp…
7 Killer Ways to Improve Local SEO
Small Businesses Compete with These Tactics
By De-de Mulligan
As a small business leader, myself, sometimes I wonder if it makes any sense to invest time in local search tactics. After all, can the best optimization plan lead to m…
2019 Social Media Predictions -- Mark or Miss?
By De-de Mulligan
In December or January of every year, various organizations and bloggers make statements about what the next year is going to bring. As we are approaching the third quarter of the year, I thought it would be fun to take…
6 Killer Stats that Confirms the Importance of SEO
Search Engine Optimization Helps Ranking
What is SEO?
It is the way your company comes up on Google, Bing, or Yahoo when a user completes a search. With voice searches becoming all the rage, it’s the way, Siri, Al…
Social Media + AI = A Better User Experience?
What do Facebook, LinkedIn, and Twitter Have Going On?
By De-de Mulligan
In the race to integrate Artificial Intelligence (AI) into every social platform, the intent is for every user to have a personalized experience. It's vital to…
Everything You Need to Know About Social Media Influencers
By Michael McClafferty
An influencer is some who promotes a product, service, or campaign. Celebrity spokespeople were the original influencers. Think Matthew McConaughey with Lincoln. In today's digital world, social media influen…
Online Engagement: Both Art and Science [Infographic]
By Kristin Shawd
Has the digital age, with all its data, killed the artistic side of marketing? It’s a valid question as metrics and analytics are increasingly hyped as the sure-fire solution for many of today’s marketing challenges.
If…
How to Win Digital Marketing Dollars from Your Skeptical CEO
By De-de Mulligan
Base Your Budget Loosely on ROI
In my experience, most CEOs are leery of marketing. They see it as a necessary evil – nothing more, nothing less. Many don’t budget more than 5% of their revenue for it and only do so to thw…
What is owned, paid, and earned media?
by De-de Mulligan
Digital Marketing Excels With These Three
When it comes to finalizing your search strategy, our clients often lean on owned channels to pave the lead generation way. However, it has been my experience if you want to move t…
Pump Up Your Facebook Business Page (& boost) for Max Results
By Kristin Shawd
Facebook is the top social media marketing platform for small to medium-size businesses, and likely it’s in your current marketing mix.
The question is, “are you using Facebook effectively?”
Effective use …
How Social Listening Can Boost Your Marketing Strategy
By Kristin Shawd
Social media, social monitoring, social listening. Ever feel like digital marketing terms that you hear bandied about, though familiar, are just outside your ability to thoroughly define them, not to mention use them in a usef…
What is E-A-T and Why Should You Care? (Hint: Google Cares)
By Kristin Shawd
Ever come across the acronym E-A-T (or EAT) in a conversation about your business website and thought to yourself, “What is that? I’m not in the food industry, what does this have to do with my business?”
While your b…
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