Have you ever visited a website for a specific purpose only to have no idea where to look or click for the information you were seeking? Have you ever quickly clicked the back arrow on your browser to try the next link down in hopes that the following website will be more straightforward? Unfortunately, these are much too often actions for online information seekers.

It's why it is paramount to consider the essential 5 W’s before you even think the development of a website for your business or service, you know like you learned in elementary school, way back when. You must be crystal clear about the reason WHY. You’d be surprised how many websites are live on the Internet today that do not know WHY they exist! They think they know WHY, they are probably pretending to understand WHY, but their creators did not ponder this important question: WHY should this website be created?

Just take the issue down to the nitty-gritty:

·        WHY do you want a website?

·        Is it because every business no matter how big or small should have one?

·        Just having a site, in general, is “good enough”?

WRONG, you need to go a little deeper than that to be effective. The WHY doesn’t have to be long or even detailed. The simpler, more pinpointed your WHY is for your website, the stronger the foundation will be for your site.

Why would someone go to my website?

That’s the only WHY you should consider. To narrow it down, you can ask yourself the following questions to make sure your WHY is specific and clear:

·        Is it to find your contact information to inquire about your services?

·        Is it to buy a product from your company?

·        Is it to see samples or your work and services?

·        Is it to view your online postings/content?

·        Is it to locate your brick and mortar store?

·        Is it to network with you and your business?

·        Is it to view your calendar or events?

·        Is it to sign up for your services/newsletter?

Remember, your website is created not for you, but for those who you want to visit it, so the WHY is crucial and must be the 1^st step in the process.

Other Blog Posts in Our Six Part Series on Websites

Part 2: "WHO is Your Website Targeting?"

Part 3: "WHAT is a Website?"

Part 4: "WHERE Should Your Website Reside?"

Part 5: "WHEN Should You Update or Develop Your Website?"

Part 6: "HOW to Develop a Website."

Are You Ready for Your Mulligan? 

If you find it makes sense for your business to partner with a content marketing professional, our team at Mulligan Management Group will welcome the chance to sit down with you and discuss your needs. Visit our website www.mulliganmanagementgroup.com, email us at info@mulliganmanagement.com, or call De-de at 330-472-7673.

Mulligan Management Group  www.mulliganmanagementgroup.com  is a digital marketing agency located in Hudson, Ohio. Our team of professionals helps our clients build their internet presence and expand their authority online.

Our services range from website design and development to professional content creation, to social media strategies and implementation. We also offer to consult in all functional areas.