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Mulligan Management Group, LLC

3 Answers You Need to Know About Your 2020 Website Development

What is the difference between mobile-friendly and mobile-optimized?

Mobile-friendly means your website shrinks to the mobile device while mobile-optimized is much more.

If your website isn’t mobile-friendly, will your site be affected by search?

Yes. While there are over 200 algorithm pointers AND Google shifts the algorithm every quarter with a core update, they have stated time and time again, the most significant search indicator is a mobile website. They index your mobile site before your desktop one.

What else should you take into consideration?

According to Counterpoint, American smartphone users spend 5+ hours a day on this device. If your website isn’t mobile-optimized, it either will not come up in the search, or it will be discounted if the user has to “pinch” to see the results.

Voice searches represent at least 50% of all searches, according to Comscore. If your website isn’t mobile, it will not come up as an option.

Even if your website is mobile-friendly, it may not be mobile optimized. According to Google, 47% percent of users expect a website to load in two seconds or less. If it doesn’t load that fast, there is a high probability each user will abandon your site.

What do you need to change when you convert?

  • For the most part, your website needs to be in a single column.
  • The navigation should be simple, one or two words. Preferably one.
  • Make your website fast. Google likes load times of 2 seconds or less.
  • When developing your new website, be sure to check it several times on your phone to ensure the images are not distorted, or text isn’t cut off.
  • Eliminate PDFs. They are not mobile responsive and will only frustrate a user who is on a smartphone. Take relevant data and convert it into a web page.
  • If you’ve recently changed your brand or pivoted your company, be sure, your website and other marketing platforms reflect your change.
  • Evaluate the primary purpose of the website. Does your site represent your brand well and align with your business goals?
  • Does your site quickly provide the information visitors want?

 

Want More Information?

 

Would you like more information about the latest trends in website development? Please check out our eBook titled The 5 Ws and (1 H) of Effective Websites for more information. When you’re ready to talk, please give De-de a call at 330-472-7673.

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