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Learn to Leverage Live Video Streaming

Social media giants, including Facebook, YouTube, and Twitter, have joined the live streaming bandwagon. Why? Because users are rapidly digesting their content and, more importantly, they want to keep the user on their platform for as long as they possibly can.

Today’s blog will focus on the why, what, and who of live streaming and how meeting planners can integrate these tools into their next event.

Why Add Video Streaming?

According to HubSpot and Wyzowl:

  • Video has become the most used format in content marketing, overtaking blogs, and infographics.

  • Promotional videos and brand storytelling are the most common video types created by marketers

  • 87% of video marketers say that video has increased traffic to their website.

  • 80% of video marketers claim that video has directly increased sales.


What is Live Video Streaming?

From an app on a user’s smartphone or tablet, they can start to take live video and either allow the Internet public to view it or restrict viewing to friends and followers. There is no time limit on the streaming, and once completed, it can be archived to the user’s profile indefinitely.

Who are Some of the Live Streaming Players?


  • Periscope (part of Twitter)

  • Facebook Live allows users to post videos via their status updates.

    • When recording, the user can make the video exclusive to their friends or open it to the public.
    • During the recording, users can post reactions (like love, sad, angry) that can be viewed by others.
    • The video will remain on the user’s timeline indefinitely.
  • YouTube Studio


Benefits of Live Streaming


  • Remote users can feel like they are part of the event action.
     They can have reactions and ask questions of the presenter on a real-time basis. They can also view the video from their mobile device, thus allowing greater event participation from non-traditional settings.

  • Live streaming allows an organization to:

    • Showcase their company events and trade shows while they are occurring
    • Give users behind-the-scene look at a venue
    • Enter into live Q&A sessions local and remote users simultaneously.
  • Long shelf life. It is easy to repurpose live streaming content by:

    • Uploading it YouTube
    • Posting it on the website
    • Integrating it into a blog post
    • Splicing the video into 30-second snippets and sharing it on social media for several weeks.

In conclusion, live video streaming will continue to be a component of meetings, especially in our COVID-19 environment. Make sure you have enough bandwidth as live video streaming can be a substantial burden on the Internet.  


Mulligan Management Group Provides Live Streaming


Have more questions about the ways you can use live streaming for your business? Give us a call at 330-472-7673 to learn more!


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