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Mulligan Management Group, LLC

5 Ways Content Marketing Sets Your Business Apart

Developing a Successful Social Media Strategy for Your Business

Did you know that 50% of small businesses don't have a formal process for incorporating social media into their organization? In this interactive session, participants will explore how to create posts that will drive awareness and engagement about their business.

 

 

     

 

Here are the three takeaways from this meeting:

 

  • Why social media is an essential part of your online presence
     
  • Learn how to drive engagement and
     
  • The keys every thought leader possesses

 

 

De-de Mulligan has diverse experience in digital marketing. She has been active in this space since 2009.  Mulligan owns Mulligan Management Group, LLC and is on the leadership team for Hudson Job Search and on the board of NSME Akron/Canton and David Hudson DAR.  


Analyzing the Digital Consumer

 

The world of communication has changed. Today, the primary driver of communication is the digital ecosystem, which is valid in all areas, particularly commerce and marketing. Someone is taking action digitally or talking about your brand on social media. You may or may not be part of this conversation. Stay ahead of the competition by learning how to study and grow market share through social media. Learn how the digital ecosystem is changing the way consumers buy and are influenced to buy and how brands research and market their products via digital outlets. Learn about the current state of social media, content marketing, and influencer marketing. Gain the skills to develop objectives, strategies, and campaigns to execute social media marketing plans, and to analyze the results. Become familiar with earned media, paid media, and owned media; social media best practices; and the reasons and the ways to drive customer and influencer reviews and recommendations. Learn how to develop and execute content that drives brand advocacy, positive reviews, and empowering suggestions among your brand’s loyal fans—getting the attention of your best prospects.

YOU'LL WALK AWAY WITH

Familiarity with the current state of social media, content marketing, and influencer marketing; social media best practices; and the reasons and the ways to drive customer and influencer reviews and recommendations


The skills to develop objectives, strategies, and campaigns to execute social media marketing plans and to analyze the results


An understanding of how the digital ecosystem is changing the way consumers buy and are influenced to buy, and how brands research and market their products


This session is ideal for professionals seeking to expand their skill set in social media and content marketing. 

Unlock the Power of LinkedIn

 

 

     

 

Here are the three takeaways for audience participants:
 

  1. Why it is essential to have a complete LinkedIn profile.
     
  2. Learn how to “beef up” your profile so recruiters and potential employers can find you.
     
  3. How to remain relevant on LinkedIn by becoming a thought leader in your industry

 

De-de Mulligan is an accomplished professional who has diverse experience in digital marketing.  She has been active in the social media space since 2009. 


Business Blogging Has Its Benefits

Has your upper management always wanted to start a company blog but didn't know what to write? Blogging is one of the many ways clients and prospects can learn more about your organization, one post at a time! Learn more about: WHAT and WHEN to blog, WHERE your blog should reside, and of course, WHY blogging is an essential element of your online marketing strategy. This seminar is for business, non-profit, and association professionals who have responsibility for their organization's online marketing presence.


5 Ways Content Marketing Sets Your Business Apart

What is Content Marketing? How Can You Position Your Company for it? 

De-de Mulligan, President & Content Strategist with Mulligan Management Group will give you a content marketing checklist about the things you can do to set your business apart online -- from developing Buyer Personas to delivering Evergreen Postings.