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Should You Outsource Your Digital Marketing Training?

In our business, we typically deal with prospects who have one, stretched individual who is responsible for all the digital initiatives from social postings to email campaigns. And usually, that person knows one aspect of digital very well, often leaving other channels in a constant state of cobwebs.

If you run a fast-paced, small-to-medium sized business, you and your staff don't have the time to train employees on all aspects of the ever-changing digital landscape.

But the ultimate question is: Should you build and run this type of training in-house or outsource it?


The Benefits of Outsourcing

Saves time

Whether it's hours devoted to developing a curriculum, teaching, or following up with trainees after your session, building and delivering digital training can take an enormous amount of time and effort, especially if you don't use your social channels often or don't blog for the company regularly.

Outsourcing means you get hours in your day back to focus on your business challenges and objectives.

Saves money

If you only need training once a year or if you have a small group of trainees, it can be significantly more cost-effective to outsource training.

Builds internal expertise

If you're looking to strengthen existing digital skills or build your company's social media expertise from the ground up, bringing in an outside trainer can make sure those skills are developed correctly.

Gives you access to the best quality educators

You already know how to post, so it should be no trouble to whip up some training based on your expertise to teach the rest of the staff, right?

Maybe, but maybe not. "Doing" skills are different than teaching skills. Perhaps more importantly, teaching does not equate to learning. Just because you know to share doesn't necessarily mean that you are a good teacher.

One of the most significant benefits of outsourced training is that it gives you access to professional educators, who work in the digital arena five or more days per week.


Key Questions to Ask Yourself


As you can see, there are many benefits to outsourcing your digital training needs. When considering the right training route for your team, it's worth taking the time to answer the six questions below:


  1. How many people need to take this training?
  2. Do you have the internal expertise to create high-quality training seminars?
  3. Will it take you longer to build training than the value it will provide?
  4. Do you need a general digital best practices seminar or one that details your unique process?
  5. Are the outsourced training options available to you worth the price?
  6. What do they include?

Answer these questions, and you will know whether outsourced training will work for you.

Mulligan Management Group, LLC Offers Training

Are you thinking of going the outsourced route for some, if not all, of your team's digital training? Call De-de Mulligan, President of Mulligan Management Group, LLC, at 330.472.7673 today to learn more about our customized training programs.

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