header photo

Make the Most of the Holiday Season with This Useful Business Guide

It seems hard to believe, but the holidays will be in full swing in a few weeks. So, here’s the big question: Is your organization ready? Whether you are a small retail business serving your local community or a large enterprise organization, this is the time to map out employee and customer plans for the rest of the year.

This post will identify critical dates and items to complete to maximize your efforts while showing appreciation for your employees and clientele along the way.




  • Track your analytics weekly.
    On the same day every week, pull up Google Analytics, SEMRush, or Moz reports to review your website traffic. Look at the top ten pages and make plans to improve traffic for pages that are not doing well.
  • Create a holiday hashtag.   
    Start posting on social media about your upcoming celebrations, promotions, or new product offerings. Use the same hashtag across all platforms.
  • Weave critical dates into your digital strategy.  
    For example, if you are a women-owned business or want to give a special discount to wives and mothers, let buyers know leading up to this day. Or, if you are a small retail business, get involved in Small Business Saturday. Or, if you want to start a CSR initiative within your company, promote Giving Tuesday.

Key Dates:         Election Day
                                    Veterans Day
                                    Thanksgiving Day and Gray Thursday
                                     Black Friday
                                     Small Business Saturday
                                     Cyber Monday
                                     Giving Tuesday

Key Stat:               According to Commerce Cloud, mobile orders accounted for 39% of business transactions in November.




  • Take note of your CTAs.
    If you are running PPC campaigns with multiple products on multiple platforms, note which ones are working and might need a little more help. If you are trying to get people to book your services or buy products by year-end, increase your discount every week.   
  • Be available for last-minute inquiries.    
    Don’t turn away opportunities even when the holiday is upon you. For example, implement a chatbot or have someone available to answer calls and emails 24/7.
  • Package offerings. 
    From December 23-31, package your most robust product or service with the weakest one to gain a commitment to clear your shelves and book business for next year.

Key Dates:       Hanukkah begins
                                  Green Monday
                                  First Day of Winter
                                  Super Saturday
                                  Christmas Eve
                                  Christmas Day
                                  Kwanzaa begins
                                  New Year’s Eve

Key Stat:          According to Salesforce, 55% of all shoppers report purchasing a product online and picking it up in a physical store.


Now that you have a workable calendar to plan the next few weeks, please let us know how we can help -- whether it is providing year-end training for your employees, presenting to your organization in 2022, or helping you with your digital marketing strategy.


Brought to You by Mulligan Management Group

Even during this busy holiday season, we are available via telephone at 330-472-7673, Monday-Friday. We are based in Stow, Ohio, and service Ohio, Michigan, and Pennsylvania.

Go Back