After just coming out of a pandemic year that was full of uncertainty, even with the best-laid plans, who could have predicted the trickle-down effect on small businesses?
 

Now that it looks like things are going in the right direction, what can your organization do to fend off being flat-footed in another crisis? Here are a few suggestions that might help.
 

First, one of the simplest things you can do is also the least expensive.
Ensure that every key member of your team has a complete cell phone and home address list of your most essential employees accessible via a private cloud platform. Update it as employee changes occur and review the list at least once a year.

Second,  have workplace contingency plans in place.
Even with the smallest of companies, employees need to know where to go or who to call to keep the wheels turning. By developing plans, you will reduce your company’s chances of closing temporarily or for good. Remember, your main goal is to keep your business open, profitable, and your employees safe.

Third, make sure there is a regular backup of your website to the cloud.
We work with many organizations that don’t know when their website was last backed up, their administrative passcodes, or when their website was last audited. Your website is your digital foundation – it must be available at all times and needs to have the most up-to-date information on it.

Finally, make friends with a digital marketing agency.
We would be happy to be that friend. We offer the following services:
 

• Website Design
• Website Audit
• Website Maintenance
• SEO Services
• SEM 
• Content Calendar Creation
• Copywriting
• Professional Blog Writing 
• Whitepaper Writing Services
• eBook Writing
• Case Study Ghostwriting
• Social Media Audit
• Social Media Marketing 
• Social Media Listening and Monitoring
• Social Media Training
• Email Campaigns​​ 
• Press Release Writing and Pitching to Media

For more information, schedule a free, no-obligation call with De-de.