What is a Blog?
A blog is an online platform where regularly published written content covers various topics about information that touches that business.
Blogs often feature a chronological arrangement of posts, with the most recent content appearing first.
Blogs must be written or frequently updated - it's not a static part of your website.
On the logistics side – it has a catchy headline, contains photos or video, and is usually between 300-2,000 words long. There is a strong positive correlation between word count and backlinks, but only up to 1,000 words.
Why Blog?
Blogging is a great way to share knowledge and expertise.
By regularly publishing high-quality content on your blog, you can establish yourself as an authority in your industry.
Blogging helps drive more traffic to your website.
Whenever a blog post is published and pushed to social media, it's a new opportunity for someone to find your website.
Blogging provides endless opportunities to be found online.
Blogs can result in a 434% increase in indexed pages and a 97% increase in indexed links. Marketers who prioritized blogging received 13X more ROI than companies that did not
Blogging helps establish trust through thought leadership.
Blogging creates leads.
76% of content marketers use content to generate leads. Companies with blogs produce an average of 67% more leads monthly than companies that don't blog.
According to DemandMetic and Hubspot, blogging delivers in the following five ways:
- Blogs can result in a 434% increase in indexed pages and a 97% increase in indexed links.
- 80% of internet users interact with both social media sites and blogs.
- Companies with blogs produce an average of 67% more leads monthly than companies that don't blog.
- 59% of marketers find blogging valuable.
- Businesses that blog get 55% more website visitors than companies that don't.
Why hire an outside person?
You would not be alone - 91% of all organizations that blog outsource to professional copywriters.
There are several reasons why a company or individual may choose to hire an outside blogger. Here are some of the most common:
- An outside blogger can provide a fresh perspective on your business. They can bring new ideas and insights you may not have considered.
- Creating high-quality content takes time and effort. By hiring an outside blogger, you can save time and focus on other essential aspects of your business.
- A professional blogger has expertise in creating engaging, SEO-friendly content to attract and retain readers. They understand the best practices for writing, formatting and promoting content.
- Consistent blogging is critical to building a loyal readership and improving search engine rankings. An outside blogger can help you stay on track with your content calendar and ensure that your blogs are updated regularly.
- An outside blogger may have a following, which can help you reach new audiences and attract more traffic to your website.
Hiring an outside blogger can help you produce high-quality content that engages your audience, saves time, and helps you achieve your business goals.
