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Blogging 101

Benefits of Having a Blog


  1. Signals your business is active.
    With so many businesses temporarily or permanently closed due to the pandemic, a daily, weekly, or monthly blog lets readers know you are open and relevant.

  2. Increases brand awareness

  3. Builds trust

  4. Impact your business with long-term growth

  5. Can answer Frequently Asked Questions in a much longer form

  6. Increases web traffic

  7. Increases page and domain authority


What Types of Organizations Blog?

  • Educational Institutions
  • Pharmaceutical Companies
  • Hospitals
  • Associations
  • Retailers
  • Insurance Companies
  • Hospitality Organizations
  • Manufactures
  • Entertainment Venues
  • Government Entities

In other words, just about anyone!


Why Consider Blogging?


According to DemandMetic and Hubspot, blogging delivers in the following five ways:

  • Blogs can result in a 434% increase in indexed pages and a 97% increase in indexed links.
  • 80% of internet users interact with both social media sites and blogs.
  • Companies with blogs produce an average of 67% more leads monthly than companies that don't blog.
  • 59% of marketers find blogging valuable.
  • Businesses that blog get 55% more website visitors than companies that don't.


Blogs can make the website more engaging, interactive, and memorable. Consider hiring Mulligan Management Group for all your blogging needs!

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